A lingerie startup is using big data to help women find the perfect bra fit. True & Co is based out of San Francisco and is reinventing how personal shopping happens online. Through TrueSpectrum, the ecommerce company collected 7 million data points to help customers find the perfect bra fit for their body type.
Customers are asked to take a 2 minute survey covering topics like breast shape and bra slippage. This sort of information is fed through software that showed Founder and CEO Michelle Lam and her team that there are over 6,000 body types represented by their customers. Using the information they've discovered, True & Co is now designing their own bras that will ensure women of all shapes and sizes find the perfect bra fit.
Big Data Lingerie Lines
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Body-Scanning Size Detectors
Ecommerce Site Statistics
Naughty Bra Innuendo Ads
Social Commentary Smoothies
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.