China's 'Moda Polso' Saves Consumers the Hassle of Trying on Clothes
Laura McQuarrie — November 8, 2018 — Marketing
References: forbes
When it comes to shopping for clothes, an in-store try-on experience typically involves a trip to the fitting room—but China's Moda Polso store streamlines the task with touchscreen systems on the sales floor that use virtual avatars instead.
At the Moda Polso store in Shanghai, customers are able to interact with the screens and see virtual versions of themselves sporting different outfits, which ultimately saves them a trip to the fitting room and speeds up the decision making process.
Due to the unique way that Moda Polso approaches fashion retail, only a third of its space is set aside for displaying merchandise. The 150-square-meter store is packed with 10 touchscreens—powered by technology and systems by Pulsion—one of which is referred to as the "magic mirror" due to its larger size.
At the Moda Polso store in Shanghai, customers are able to interact with the screens and see virtual versions of themselves sporting different outfits, which ultimately saves them a trip to the fitting room and speeds up the decision making process.
Due to the unique way that Moda Polso approaches fashion retail, only a third of its space is set aside for displaying merchandise. The 150-square-meter store is packed with 10 touchscreens—powered by technology and systems by Pulsion—one of which is referred to as the "magic mirror" due to its larger size.
Trend Themes
1. Virtual Try-on Systems - The use of virtual avatars for try-on experiences is becoming popular, providing customers with a more convenient and streamlined way of shopping for clothes.
2. Interactive Touchscreen Technology - Interactive touchscreen systems that offer innovative customer experiences are being adopted more frequently in retail stores.
3. Space Optimization in Retail Stores - Retail stores are now becoming more innovative with their use of space, often dedicating less area to physical product displays and more to technological innovations.
Industry Implications
1. Fashion Retail - Fashion retailers can incorporate virtual try-on systems for customers to enhance their shopping experiences and improve sales.
2. Retail Technology - Retail technology companies can provide interactive touchscreen technology that enables customers to conveniently try on and purchase products.
3. Interior Design - Interior designers can help retailers optimize the use of space in stores, providing an optimal environment for interactive technology solutions.
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