Movie theatres incorporate multiple experiences to enhance socialization
Implications - Cinema experiences are enhancing the social aspects of going to the movie theater by offering dual-experiences that visitors are directly involved in creating. These revamped business models, or individual events, come in response to the rise of affordable on-demand streaming – with theatre experiences now required to think outside the box in order to appeal to convenience and cost-minded consumers.
Workshop Question — Consider an emerging consumer preference shift within your industry's area of expertise. How could your brand adapt in order to remain relevant in the face of changing consumer desires or lifestyles?