Category
Lifestyle
Assisted Choices
Trend cluster
Category
Craft
Juicing
Brands curate kits for the creation of nutritious, alcohol-free beverages.
4.6
Trend score
Trend
What is the Craft Juicing trend?
Craft Juicing: With the rise of DIY craft cocktails has also come a renewed interest in DIY craft juice and tea products, and brands are catering to this shift by offering kits that allow consumers to easily put together alcohol-free beverages. These products cater to the experiential and DIY preferences of consumers, without sacrificing on the convenience that ready-to-eat products offer.
Trend themes
Themes within the Craft Juicing trend
Three behaviours holding the trend together01
DIY craft beverages
The rise of DIY craft beverages, in particular, DIY craft juice and tea products has led brands to offer kits for consumers to easily put together alcohol-free drinks.
02
Convenient, healthy drinks
Consumers' preference for experiential, DIY preferences, and convenience has led brands to innovate pre-mixed smoothies, ultra-fresh mixable juices and kits allowing for quick and easy prep of healthy beverages.
03
Fermentation kits
Fermentation kits like kombucha and juice fermentation are disrupting the alcohol industry by allowing consumers to make their own high-quality alcoholic drinks easily and quickly with a minimum of fuss.
Industry implications
What the Craft Juicing trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry is at the forefront of this trend, offering pre-mixed drinks, kits, and ultra-fresh juice products to cater to the experiential and DIY preferences of consumers.
For
Alcohol
Fermentation kits are disrupting the alcohol industry by providing consumers with an affordable and easy way to make high-quality alcoholic drinks at home.
For
E-commerce
E-commerce businesses can innovate by enabling consumers to purchase DIY kits and other pre-mixed, nutritious drinks with ease from the comfort of their homes.
Workshop question
How could your brand offer an element of DIY to one of its products/services?
Trend signals
Trend signals for Craft Juicing
Trend score 4.6 out of 10, from popularity 63%, activity 66%, freshness 8%.
Popularity63%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Craft Juicing trend
4 featured examples from Jul 12, 2017 to Apr 6, 2018CategoryLifestyle
Ultra-Fresh Mixable Juices
Kencko is an All-Natural "Instant Organic Fruit and Veg Drink"
The Health and Wellness industry can benefit from this trend by offering consumers healthy and convenient options to reach their recommended daily intake of fruits and vegetables.
CategoryLifestyle
Juice Fermentation Kits
Firebox's 'Juice to Booze' Uses "Magic Powder" to Create Alcoholic Drinks
Developing new products to allow for easy and convenient home brewing of alcohol.
CategoryLifestyle
DIY Kombucha Kits
This Kombucha Kit Allows Consumer to Make the Fermented Beverage at Home
DIY kombucha kits create a new opportunity for food retailers to tap into the growing market for at-home fermentation and healthy beverages, with potential for private label offer…
CategoryLifestyle
QSR Smoothie Kits
These Jamba Juice Smoothie Kits Allow for Quick Prep and Enjoyment
QSRs can provide healthier on-the-go options to consumers by introducing convenient smoothie kits to their menu.
