The Kombucha shop is offering a DIY kombucha kit, and it enlisted the creative agency Studio MPLS to design the packaging for the kit.
The kombucha kit is both sophisticated and playful in appearance, and comes in a cardboard box with simple instructional graphics on it. Within the box is a series of bottles and various other tools, all of which are required to make high quality kombucha beverages at home. The flavors of the teas themselves include an Original Kombucha, a Raspberry Kombucha, a Sencha Kombucha and a Mint Kombucha.
In order to make these flavourful and nutritious fermented teas, consumers need only to follow the simple instructions that come within the vibrant vibrant kombucha packaging.
What Makes This Trend Stand Out
- DIY Kombucha
- The rise of DIY kombucha kits allows consumers to make the fermented beverage at home, disrupting the traditional bottled kombucha market.
- At Home Fermentation
- The popularity of at home fermentation is on the rise with DIY kombucha kits and other fermentation kits, creating opportunities for innovative packaging and product design.
- Healthy Beverage Alternatives
- As consumers increasingly seek out healthy and natural beverages, DIY kombucha kits offer a low-cost alternative to traditional bottled kombucha and other health drinks.
Sectors Adopting This
- Food Retail
- DIY kombucha kits create a new opportunity for food retailers to tap into the growing market for at-home fermentation and healthy beverages, with potential for private label offerings.
- Packaging Design
- The rise of DIY kombucha and other at-home fermentation kits provides opportunities for innovative and sustainable packaging design, with a focus on eco-friendly and reusable materials.
- Home Appliance
- As more consumers seek to make their own food and drinks at home, there is potential for appliance manufacturers to create specialized equipment for kombucha and other fermentation processes.
