Category
Lifestyle
Assisted Choices
Trend cluster
Category
Selfie
Self-Care
Cosmetic products are designed and marketed to boost consumers' online image.
4.4
Trend score
Trend
What is the Selfie Self-Care trend?
Selfie Self-Care: Tapping into selfie culture, beauty brands are incorporating flashy, funny and unique elements into their products, and positioning them as a means to improve one's image online. Moving beyond the promise of simply enhancing customers' looks, this shift is distinctive to those in the Millenial and Gen Z cohorts, who are invested -- and willing to invest in -- their online selves,
Trend themes
Themes within the Selfie Self-Care trend
Three behaviours holding the trend together01
Selfie-Driven Beauty
Brands are incorporating flashy, funny and unique elements into their products, and positioning them as a means to improve one's image online, creating opportunities for cosmetics and beauty brands to cater to Millennial and Gen Z cohorts.
02
Selfie-Ready Skin Care
New wave of skincare products has emerged targeting the social media generation, including everything from selfie-perfecting cleansers and primers to Instagram-worthy cosmetics, giving rise to an opportunity for skincare and make-up brands.
03
Instagram-Worthy Sheet Masks
As an alternative to traditional cleansers, consumers are making the switch to sheet masks that have holographic or printed design, making them picture-perfect for selfies, which creates opportunities for skincare brands, cosmetic brands, and photography/selfie-related businesses.
Industry implications
What the Selfie Self-Care trend means for industry
Where the trend changes the playbookFor
Cosmetics
Brands are incorporating flashy, funny and unique elements into their products, and positioning them as a means to improve one's image online, creating opportunities for cosmetics and beauty brands to cater to Millennial and Gen Z cohorts.
For
Skincare
New wave of skincare products has emerged targeting the social media generation, including everything from selfie-perfecting cleansers and primers to Instagram-worthy cosmetics, giving rise to an opportunity for skincare and make-up brands.
For
Photography and Selfie-Related Businesses
As sheet masks become picture-perfect for selfies, it creates an opportunity for photography and selfie-related businesses to capitalize on this trend and partner with skincare or make-up brands.
Workshop question
How could you enhance the role your brand plays in your customers' online lives?
Trend signals
Trend signals for Selfie Self-Care
Trend score 4.4 out of 10, from popularity 72%, activity 52%, freshness 8%.
Popularity72%
Activity52%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Selfie Self-Care trend
4 featured examples from Jul 13, 2017 to Feb 3, 2018CategoryFashion
Selfie-Friendly Sheet Masks
These Sheet Mask Products Take Inspiration From Social Media Filters
Beauty companies can develop their own sheet mask lines incorporating technology and social media-inspired designs.
CategoryFashion
Hydrating Holographic Face Masks
I Dew Care's Sugar Kitten Mask Boasts a Holographic Pink Finish
The beauty and skincare industry can benefit from developing products with both aesthetic and functional benefits
CategoryFashion
Priming Sheet Masks
e.l.f. Cosmetics' Pore-Refining Primer Mask is Touted as a Real-Life Filter
Opportunity for the skincare industry to innovate by incorporating priming benefits into sheet masks and developing products that align with social media trends.
CategoryFashion
Brightening Stick Cleansers
YES TO's Vitamin C Glow-Boosting SnapMASK Stick Targets Selfie Lovers
With the growing demand for targeted and convenient skincare solutions, the industry can invest in the development of stick cleansers and flash masking treatments that offer quick…
