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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,138 more

Selfie Self-Care

Cosmetic products are designed and marketed to boost consumers' online image

Implications - Tapping into selfie culture, beauty brands are incorporating flashy, funny and unique elements into their products, and positioning them as a means to improve one's image online. Moving beyond the promise of simply enhancing customers' looks, this shift is distinctive to those in the Millenial and Gen Z cohorts, who are invested -- and willing to invest in -- their online selves,
Workshop Question — How could you enhance the role your brand plays in your customers' online lives?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 33 Examples:
35,548 Total Clicks
Date Range:
Jul 17 — Apr 18
Trending:
Warm

Featured Examples

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