Selfie Self-Care

Cosmetics products are designed and marketed to boost consumers' online image

Implications - Tapping into selfie culture, beauty brands are incorporating flashy, funny and unique elements into their products, and positioning them as a means to improve one's image online. Moving beyond the promise of simply enhancing customers' looks, this shift is distinctive to those in the Millenial and Gen Z cohorts, who are invested -- and willing to invest in -- their online selves,

Workshop Question - How could you enhance the role your brand plays in your customers' online lives?
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
28,174 Total Clicks
Jul 17 - Apr 18
This Year and Warm
Featured Examples
Selfie-Friendly Sheet Masks - These Sheet Mask Products Take Inspiration From Social Media Filters
SCORE 7.7
Hot 4,795 Clicks Pub: Jul 13, 17
Selfie-Friendly Sheet Masks
These Sheet Mask Products Take Inspiration From Social Media Filters
People posting face mask selfies is not uncommon on social media platforms like Snapchat, and now taking even further inspiration from Snapchat-like filters, a cult nail brand released this range of... [More]
Hydrating Holographic Face Masks - I Dew Care's Sugar Kitten Mask Boasts a Holographic Pink Finish
SCORE 7.4
This Year and Warm 1,297 Clicks Pub: Feb 3, 18
Hydrating Holographic Face Masks
I Dew Care's Sugar Kitten Mask Boasts a Holographic Pink Finish
For those who are looking for a face mask that hydrates the skin and looks great in a selfie, I Dew Care’s Sugar Kitten mask offers the best of both worlds. With its hydrating formula and... [More]
Priming Sheet Masks - e.l.f. Cosmetics' Pore-Refining Primer Mask is Touted as a Real-Life Filter
SCORE 4.6
This Year and Average 232 Clicks Pub: Jan 17, 18
Priming Sheet Masks
e.l.f. Cosmetics' Pore-Refining Primer Mask is Touted as a Real-Life Filter
One of the newest products to be added to e.l.f. Cosmetics’ collection of skincare products is the Primer Sheet Mask, which is a solution for brightening the skin, refining the appearance of... [More]
Brightening Stick Cleansers - YES TO's Vitamin C Glow-Boosting SnapMASK Stick Targets Selfie Lovers
SCORE 4.2
This Year and Average 260 Clicks Pub: Jan 17, 18
Brightening Stick Cleansers
YES TO's Vitamin C Glow-Boosting SnapMASK Stick Targets Selfie Lovers
As an alternative to using traditional liquid, cream or foam cleansers, many consumers are making the switch to stick cleansers that are mess-free and easily transported. YES TO recently expanded... [More]
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