As an alternative to using traditional liquid, cream or foam cleansers, many consumers are making the switch to stick cleansers that are mess-free and easily transported.
YES TO recently expanded its own collection of stick cleansers with the all-new Vitamin C Glow-Boosting SnapMASK Stick, which promises to target dull, uneven skin and promote a more radiant complexion. To use the product, consumers are instructed to simply roll the stick over dry or wet skin. The fast-acting solution is spotlighted as a five-minute flash masking treatment that boasts the ability to refresh one's skin both day and night.
On top of touting the brightening, glow-boosting properties of the product, YES TO includes branding that will catch the eyes of young consumers by emphasizing the "selfie-ready" and "#pictureperfect" nature of the stick cleanser.