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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,138 more

Singledom Celebration

Brands cater to single consumers in celebratory, lighthearted ways

Implications - As consumers push off marriage to a later age and the stigma of being single diminishes, brands are catering to single consumers explicitly with the same level of enthusiasm and acceptance often built into couple-focused offerings. The idea of having one's life reflected in the products and services they interact with is important to consumers, especially Gen Z and Millennial consumers, and this shift toward celebrating independence speaks to that expectation.
Workshop Question — Are the things that make your customer unique reflected in the product and service that you offer?
4 Featured, 34 Examples:
31,181 Total Clicks
Date Range:
Nov 16 — Apr 18
Consumer Insight Topics:

Featured Examples

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