Singledom Celebration

Brands cater to single consumers in celebratory, lighthearted ways

Implications - As consumers push off marriage to a later age and the stigma of being single diminishes, brands are catering to single consumers explicitly with the same level of enthusiasm and acceptance often built into couple-focused offerings. The idea of having one's life reflected in the products and services they interact with is important to consumers, especially Gen Z and Millennial consumers, and this shift toward celebrating independence speaks to that expectation.

Workshop Question - Are the things that make your customer unique reflected in the product and service that you offer?
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
28,662 Total Clicks
Nov 16 - Apr 18
This Year and Average
LifestyleLifeRomance
Featured Examples
Singlehood-Celebrating Subscription Boxes - The SinglesSwag Service Helps Singles Treat Themselves
SCORE 6.2
Warm 1,430 Clicks Pub: Nov 1, 16
Singlehood-Celebrating Subscription Boxes
The SinglesSwag Service Helps Singles Treat Themselves
SinglesSwag is a subscription service that is on a mission to help single women feel beautiful, while also empowering and inspiring them. With products ranging from artisan treats to best-selling... [More]
Solo Dining Restaurants - Diners at Ichiran Eat in Solitary "Flavor-Concentration" Booths
SCORE 4
Mild 625 Clicks Pub: Nov 2, 16
Solo Dining Restaurants
Diners at Ichiran Eat in Solitary "Flavor-Concentration" Booths
For singles, going out to get a meal alone can be a trying and conspicuous experience, but Japan’s Ichiran restaurant chain is working to normalize solo dining. Ichiran, which opened its first... [More]
Galentine's Day Markets - Urban Outfitters' Valentine's Day Market Focused on Friendship
SCORE 3.2
Mild 1,050 Clicks Pub: Feb 17, 17
Galentine's Day Markets
Urban Outfitters' Valentine's Day Market Focused on Friendship
In order to help women think differently about February 14th this year, Urban Outfitters launched a unique Valentine’s Day market inspired by the friendship-themed Galentine’s Day. For too... [More]
Galentine's Day Pop-Ups - Urban Outfitters Celebrated Friendships with a Galentine's Day Market
SCORE 2.1
Untested 191 Clicks Pub: Feb 17, 17
Galentine's Day Pop-Ups
Urban Outfitters Celebrated Friendships with a Galentine's Day Market
This year, an Urban Outfitters in Williamsburg, Brooklyn, decided to think beyond the traditional Valentine’s Day promotion and host a special Galentine’s Day Market instead. Drawing... [More]
Quantcast