This year, an Urban Outfitters in Williamsburg, Brooklyn, decided to think beyond the traditional Valentine's Day promotion and host a special Galentine's Day Market instead. Drawing inspiration from the fictional holiday created by the hit show 'Parks and Rec,' the pop-up marketplace proved to be a great way for BFFs to treat themselves to a bit of pampering.
The Galentine's Day Market was held at Urban Outfitters' Space Ninety 8 on February 4th, 2017. At the event, guests could enjoy complimentary drinks and freshly baked treats by Ovenly, tarot card readings by Cherelle, flowers by Aurora Botanica, DIY manicures from Floss Gloss and even free hairstyling by Amika. While indulging in a bit of pampering, guests enjoyed a selection of groovy love songs played by the in-house DJ. There were also some local brands on display for those who wanted to treat themselves a special Galentine's Day gift.
The friendship-celebrating pop-up demonstrates the value that millennial women place on marking special occasions like Valentine's Day with their closest friends.