Category
Lifestyle
Assisted Choices
Trend cluster
Category
Hyper-Convenient
QSR
Fast Food becomes even more convenient will the help of mobile tech.
4.0
Trend score
Trend
What is the Hyper-Convenient QSR trend?
Hyper-Convenient QSR: While typical QSR and fast food establishments already prioritize convenience and accessibility, brands are taking things a step further with the use of apps and other digital solutions on-site. Adding mobile payment and ordering to experiences like drive-thrus, brands are tapping into the growing need for more on-demand food service options. Not only eliminating wait times and payment processes, these streamlined features showcases a desire for hyper-convenience in every single aspect of a consumer’s daily journey.
Trend themes
Themes within the Hyper-Convenient QSR trend
Three behaviours holding the trend together01
Mobile Payment in QSRs
Mobile payment options at drive-thrus and in-store are becoming increasingly popular as consumers seek on-demand food options.
02
Fast Food Mobile Ordering
Mobile ordering options and interactive menu board kiosks are transforming fast food dining experiences and making them more streamlined.
03
Restaurant Reward Apps
Rewards and discounts for dining out are being offered through apps like Seated and are transforming the way customers discover and dine at restaurants.
Industry implications
What the Hyper-Convenient QSR trend means for industry
Where the trend changes the playbookFor
Fast Food Industry
Mobile payment options, mobile ordering, and interactive menu boards are changing the way fast food establishments operate and reach customers.
For
Food Delivery Industry
Food delivery services like SkipTheDishes are partnering with fast food chains like Tim Hortons to offer on-demand food delivery to customers.
For
Mobile Payment Industry
With more and more fast food establishments adopting mobile payment options at their drive-thrus and in-store, the mobile payment industry is becoming a disruptor in the QSR space.
Workshop question
What area of your business do you feel is already streamlined and efficient? How could you utilize mobile technology to enhance that even further?
Trend signals
Trend signals for Hyper-Convenient QSR
Trend score 4.0 out of 10, from popularity 62%, activity 50%, freshness 8%.
Popularity62%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Hyper-Convenient QSR trend
7 featured examples from Feb 5, 2016 to Aug 22, 2019CategoryLifestyle
Interactive Menu Board Kiosks
Long John Sliver's Drive-Thrus Will Now Feature Interactive Menus
Quick-service restaurants can enhance customer experiences by incorporating digital menu boards and interactive kiosks in their drive-thru operations.
CategoryTech
On-Demand Drive-Thru Apps
The 'Drive-Thru On Demand' App Aims to Make Every Eatery a Drive-Thru
Fast food restaurants are the primary industry being affected by this trend, as they are the most likely to have drive-thru services and benefit from on-demand ordering.
CategoryBusiness
Coffee Delivery Services
Tim Hortons Launched Door-to-Door Delivery in the GTA with SkipTheDishes
Fast-food chains can explore partnerships with delivery platforms to expand their reach and offer on-demand delivery services.
CategoryBusiness
Fast Food Payment Platforms
This Fast Food Chain Will Begin Accepting Mobile Payment Options
Incorporating mobile payment options can enhance the fast food industry's customer service and improve the convenience of the dining experience.
CategoryTech
Fast Food Mobile Ordering
McDonald's Mobile Ordering Will Be Available in Its US Restaurants
The fast-food industry has the opportunity to leverage mobile ordering technology and enhance convenience for customers, potentially gaining a competitive advantage in the market.
CategoryTech
Drive-Thru Payment Platforms
This Chain Uses Beacons to Facilitate Mobile Payment at Drive-Thrus
The fast food industry can benefit from drive-thru payment platforms through increased customer satisfaction, reduced wait times, and improved efficiency.
CategoryTech
Reward-Offering Dining Apps
The Seated App Gives Users Discounts for Making Reservations
Disruptive innovation opportunity: Develop a food delivery app that offers rewards for ordering from local restaurants.
