Fast Food becomes even more convenient will the help of mobile tech
Implications - While typical QSR and fast food establishments already prioritize convenience and accessibility, brands are taking things a step further with the use of apps and other digital solutions on-site. Adding mobile payment and ordering to experiences like drive-thrus, brands are tapping into the growing need for more on-demand food service options. Not only eliminating wait times and payment processes, these streamlined features showcases a desire for hyper-convenience in every single aspect of a consumer’s daily journey.
Workshop Question - What area of your business do you feel is already streamlined and efficient? How could you utilize mobile technology to enhance that even further?