Fast Food becomes even more convenient will the help of mobile tech
Implications - While typical QSR and fast food establishments already prioritize convenience and accessibility, brands are taking things a step further with the use of apps and other digital solutions on-site. Adding mobile payment and ordering to experiences like drive-thrus, brands are tapping into the growing need for more on-demand food service options. Not only eliminating wait times and payment processes, these streamlined features showcases a desire for hyper-convenience in every single aspect of a consumer’s daily journey.
Workshop Question - What area of your business do you feel is already streamlined and efficient? How could you utilize mobile technology to enhance that even further?
Trend Themes
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Mobile Payment in Qsrs — Mobile payment options at drive-thrus and in-store are becoming increasingly popular as consumers seek on-demand food options.
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Fast Food Mobile Ordering — Mobile ordering options and interactive menu board kiosks are transforming fast food dining experiences and making them more streamlined.
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Restaurant Reward Apps — Rewards and discounts for dining out are being offered through apps like Seated and are transforming the way customers discover and dine at restaurants.
Industry Implications
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Fast Food Industry — Mobile payment options, mobile ordering, and interactive menu boards are changing the way fast food establishments operate and reach customers.
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Food Delivery Industry — Food delivery services like SkipTheDishes are partnering with fast food chains like Tim Hortons to offer on-demand food delivery to customers.
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Mobile Payment Industry — With more and more fast food establishments adopting mobile payment options at their drive-thrus and in-store, the mobile payment industry is becoming a disruptor in the QSR space.
