Tim Hortons debuted its vegan 'Beyond Breakfast Sausage' and 'Beyond Burger' in over 4,000 restaurant locations across Canada, and has recently announced the launch of its new 'JUST Egg Vegan Omelets' in select Vaughn and Kitchener-Waterloo locations.
The vegan, mung bean-based egg omelets can be substituted atop any breakfast sandwich for an additional 60 cents. Although the vegan option is still being tested, the company announced the potential for a nationwide rollout shortly after receiving feedback. "We are always listening to our guests and testing a wide variety of potential products in select restaurants across the country,” Tim Hortons’ spokeswoman Jane Almeida said.
As the demand for plant-based foods continues to grow, consumers can expect businesses to respond with more vegan and plant-based substitute options for the foods they are familiar with.