Burger King is one brand that's setting itself apart by being one of the first to use Snap's Spectacles to create its own Burger King advertisements. As the sunglasses have a built-in camera that is meant to realistically mimic the way humans see, the footage captured offers a unique first-person experience to viewers.
Although Burger King has created many campaigns for Snapchat in the past, this newly released Burger King advertisement recently made its debut on Snapchat. In the ad, a Snapchat user is led through a drive-thru, where they pick up their order from The Burger King himself.
While holding their mobile device, Snapchat users who come across this advertisement are able to rotate their screen to make the most of the ad's unique format.