KFC recently teamed up with British fashion designer Katie Eary to promote its new menu item. Although KFC is famous for its fried chicken, the fast food franchise ventured into the world of high-fashion for its latest promotional campaign.
In order to promote its new menu item, KFC asked Eary if she would be able to create a unique clothing collection in the span of one hour. The challenge was specifically aimed at promoting the new KFC Ricebox, which was released earlier this month. Eary and her team of 100 designers were able to complete the challenge and create a number of original garments. In addition to the clothing collection, Eary also helped design a limited edition package for the KFC Ricebox.
Although the fast food collaboration may seem unusual, the event demonstrates how KFC was able to promote its products during British Fashion Week.
This Company Created a Clothing Line to Promote Its New Menu Item
Katherine Pendrill — November 11, 2015 — Marketing
References: creativity-online & psfk