KFC recently teamed up with British fashion designer Katie Eary to promote its new menu item. Although KFC is famous for its fried chicken, the fast food franchise ventured into the world of high-fashion for its latest promotional campaign.
In order to promote its new menu item, KFC asked Eary if she would be able to create a unique clothing collection in the span of one hour. The challenge was specifically aimed at promoting the new KFC Ricebox, which was released earlier this month. Eary and her team of 100 designers were able to complete the challenge and create a number of original garments. In addition to the clothing collection, Eary also helped design a limited edition package for the KFC Ricebox.
Although the fast food collaboration may seem unusual, the event demonstrates how KFC was able to promote its products during British Fashion Week.
What Makes This Trend Stand Out
- Fast-food Merchandise
- Fast food franchises are venturing into the world of merchandise to promote their products and reach new audiences.
- Collaborative Marketing
- Collaborations with unlikely partners or industries can lead to successful and creative marketing campaigns.
- One-hour Challenge
- One-hour challenges can be an effective way to showcase a brand and its products, while also demonstrating creativity and innovation.
Sectors Adopting This
- Fast Food
- Fast food franchises can consider creating merchandise and collaborating with unlikely partners as a way to reach new audiences and promote their products.
- Fashion
- Fashion designers can explore collaborations with brands outside of their industry to create unique and attention-grabbing projects.
- Marketing
- Marketing professionals can utilize one-hour challenges as an innovative way to showcase a brand's products and increase brand awareness.
