McDonald’s is currently using iBeacons to facilitate mobile payments at its drive-thru windows. While many chains have apps that allow customers to pay for their order with their smartphone, the technology is largely limited to the in-store experience. Now restaurants are using mobile payments at the drive-thru as well.
In order to make paying at the drive-thru easier, McDonald’s teamed up with a company called Piper to design an app that would facilitate mobile payments. When combined with beacon technology, the app is able to send push-notifications to nearby customers. When the consumer reaches the drive-thru window they can pull up the mobile wallet to pay or redeem different coupons.
The technology ultimately helps to speed up the drive-thru process by eliminating the cumbersome exchange of cash.
Drive-Thru Payment Platforms
More Stats +/-
Coffee Delivery Services
Crossover Wallet Apps
Mobile Restaurant Payments
Restaurant App Expansions
Mobile Payment Beacons
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
This Chain Uses Beacons to Facilitate Mobile Payment at Drive-Thrus
- By: Katherine PendrillFeb 5, 2016