A new digital environment has changed consumers' expectations for convenience when it comes to dining, and Applebee's has responded with its revamped Applebee's To Go app. The platform, which is available both on mobile and desktop, lets consumers order for pickup more easily than in the past, and at participating locations, consumers can have their orders brought out to their cars in a simulation of the drive-thru experience.
Beyond the convenience of Applebee's app-based ordering, the restaurant has also taken pains to keep the dishes themselves as delicious as when dining in. The company has introduced a new set of packaging that "ensures the meal remains hot and tasty outside of the restaurant", according to a press release.
Considering the competition from independent mobile apps, Applebee's To Go is an important addition to the restaurant's repertoire.