A new digital environment has changed consumers' expectations for convenience when it comes to dining, and Applebee's has responded with its revamped Applebee's To Go app. The platform, which is available both on mobile and desktop, lets consumers order for pickup more easily than in the past, and at participating locations, consumers can have their orders brought out to their cars in a simulation of the drive-thru experience.
Beyond the convenience of Applebee's app-based ordering, the restaurant has also taken pains to keep the dishes themselves as delicious as when dining in. The company has introduced a new set of packaging that "ensures the meal remains hot and tasty outside of the restaurant", according to a press release.
Considering the competition from independent mobile apps, Applebee's To Go is an important addition to the restaurant's repertoire.
Carside Takeout Apps
More Stats +/-
Next-Gen Donut Shops
Weight Loss Drive-Thrus
Face-to-Face Drive-Thru Ordering
On-Demand Drive-Thru Apps
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.