Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,377 inspiring examples.
Trend Reports
Discover why 1,275 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,919 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,275 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,919 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,377 cutting edge ideas.

Adaptable QSR Uniforms

McDonald's New Fast Food Uniforms Were Created by Fashion Designers

— April 18, 2017 — Marketing
Across thousands of chains across the United States, McDonald's employees will soon be sporting modern new fast food uniforms created by fashion designers for the first time ever.

The two new McDonald's uniforms were created by designers Waraire Boswell, who has designed for Will Smith, Bruno Mars and other celebrities, as well as Bindu Rivas, who has previously created professional uniforms for banks and airlines.

Some of the features of the new uniforms give those who work at McDonald's the option to wear an apron that folds to become a half-apron, in case the garment tends to get in the way when they are working. For these designs, Waraire Boswell was inspired by his own experience as a McDonald's employee years ago, remembering that comfort was of the utmost importance to him.
Trend Themes
1. Fashion-designed Uniforms - More fast food chains will adopt uniforms designed by fashion designers, providing differentiation and brand recognition through unique apparel.
2. Adaptive Uniforms - The rise in adaptive uniforms will provide opportunities for comfortable and customizable options to accommodate a range of body types and job roles.
3. Employee-inspired Designs - Fast food chains will increase interest in employee-inspired designs, resulting in tailored and functional uniforms that prioritize employee comfort and productivity.
Industry Implications
1. Quick Service Restaurants - The QSR industry will see an increase in the use of fashionable and functional employee apparel to create brand recognition and visual appeal.
2. Fashion Industry - The fashion industry can cater to the uniform needs of QSR and other industries by providing customizable, employee-inspired designs.
3. Textile Industry - The textile industry will continue to innovate in adaptive materials and functional designs to meet the demands of the uniform market.
5
Score
Popularity
Activity
Freshness