Traceable Transparency

Emerging blockchain platforms offer increased transparency for consumers

Implications - Platforms that allow consumers to trace their goods through to the path of purchase shine a light on one of the most anticipated uses of blockchain technology. From concert tickets to poultry supply chains, these platforms help to increase transparency at various stages of the transaction in question. By using blockchain to allow consumers to see more of how products reach their hands, brands are able to establish a more authentic connection with their consumers, thus adding brand equity.

Workshop Question - Where in your business might you add an increased level of transparency to help develop a more authentic connection with your consumer?
SCORE 6.6
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105,393 Total Clicks
Oct 17 - Jun 18
This Year and Average
Featured Examples
Blockchain Produce Packaging - Walmart and IBM are Fighting for Transparency in the Food Industry
SCORE 8.5
This Year and V. Hot 983 Clicks Pub: Jun 14, 18
Blockchain Produce Packaging
Walmart and IBM are Fighting for Transparency in the Food Industry
Walmart and IBM are working collaboratively to create more transparency in the food industry, and are using a new blockchain-powered labeling system to do so. Currently, the grocery store industry... [More]
Traceable QR Labels - Bureau Veritas' 'Origin' Label Lets Customers View a Product's Journey
SCORE 6.7
This Year and Warm 1,028 Clicks Pub: Mar 3, 18
Traceable QR Labels
Bureau Veritas' 'Origin' Label Lets Customers View a Product's Journey
At the upcoming Global Food Safety Conference in Tokyo, Japan, Bureau Veritas’ ‘Origin’ is set to be introduced as “the world’s first traceability label to give consumers a... [More]
Transparency-Focused Chicken Products - Carrefour is Encouraging Transparency with Blockchain
SCORE 5
This Year and Warm 291 Clicks Pub: Mar 26, 18
Transparency-Focused Chicken Products
Carrefour is Encouraging Transparency with Blockchain
Knowing that conscious consumers want to know exactly where their food comes from, French supermarket chain Carrefour is leveraging blockchain technology to bring transparency to its private-label... [More]
Traceable Packaging Tags - Applied DNA Sciences' Molecular Ink Tags Boost Trust with Transparency
SCORE 6.7
This Year and Warm 194 Clicks Pub: Jun 12, 18
Traceable Packaging Tags
Applied DNA Sciences' Molecular Ink Tags Boost Trust with Transparency
In partnership with Videojet Technologies, Applied DNA Sciences has made it possible for its molecular tags to be printed on product packaging using the Videojet 1860M printer. These molecular ink... [More]
Blockchain Ticketing Systems - 'Aventus' Makes Ticket Sales More Secure and Less Fraudulent
SCORE 5.5
Warm 306 Clicks Pub: Oct 16, 17
Blockchain Ticketing Systems
'Aventus' Makes Ticket Sales More Secure and Less Fraudulent
Aventus is a start-up that is attempting to solve one of the biggest problems within the world of ticket sales, which is that tickets often go quickly, forcing fans to pay high prices on secondary... [More]
Blockchain-Backed Advertising - Lucidity's Advertising Blockchain Offers Transparency and Trust
SCORE 5.3
This Year and Warm 129 Clicks Pub: Apr 11, 18
Blockchain-Backed Advertising
Lucidity's Advertising Blockchain Offers Transparency and Trust
In an attempt to solve the broken systems of online advertising, Lucidity has launched a digital advertising blockchain protocol designed to deliver transparency and trust. At a time when digital... [More]
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