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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,138 more

Traceable Transparency

Emerging blockchain platforms offer increased transparency for consumers

Implications - Platforms that allow consumers to trace their goods through to the path of purchase shine a light on one of the most anticipated uses of blockchain technology. From concert tickets to poultry supply chains, these platforms help to increase transparency at various stages of the transaction in question. By using blockchain to allow consumers to see more of how products reach their hands, brands are able to establish a more authentic connection with their consumers, thus adding brand equity.
Workshop Question — Where in your business might you add an increased level of transparency to help develop a more authentic connection with your consumer?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
137,208 Total Clicks
Date Range:
Oct 17 — Jun 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

Blockchain Produce Packaging
Blockchain Produce Packaging
Walmart and IBM are Fighting for Transparency in the Food Industry
Walmart and IBM are working collaboratively to create more transparency in the food industry, and are using a new blockchain-powered labeling system to do so. Currently, the grocery store industry... MORE
Traceable QR Labels
Traceable QR Labels
Bureau Veritas' 'Origin' Label Lets Customers View a Product's Journey
At the upcoming Global Food Safety Conference in Tokyo, Japan, Bureau Veritas’ ‘Origin’ is set to be introduced as “the world’s first traceability label to give consumers a... MORE
Diamond-Driven Blockchain Systems
Diamond-Driven Blockchain Systems
The Get Diamond Index Tokenizes the Diamond Trade
Diamond-backed token company Carats.io recently launched its Get Diamond Index, which the start-up claims in the first official diamond market index of its kind. Simply put, the Get Diamond Index... MORE
Transparency-Focused Chicken Products
Transparency-Focused Chicken Products
Carrefour is Encouraging Transparency with Blockchain
Knowing that conscious consumers want to know exactly where their food comes from, French supermarket chain Carrefour is leveraging blockchain technology to bring transparency to its private-label... MORE
play_circle_filled Traceable Packaging Tags
Traceable Packaging Tags
Applied DNA Sciences' Molecular Ink Tags Boost Trust with Transparency
In partnership with Videojet Technologies, Applied DNA Sciences has made it possible for its molecular tags to be printed on product packaging using the Videojet 1860M printer. These molecular ink... MORE
Blockchain Ticketing Systems
Blockchain Ticketing Systems
'Aventus' Makes Ticket Sales More Secure and Less Fraudulent
Aventus is a start-up that is attempting to solve one of the biggest problems within the world of ticket sales, which is that tickets often go quickly, forcing fans to pay high prices on secondary... MORE
Blockchain-Backed Advertising
Blockchain-Backed Advertising
Lucidity's Advertising Blockchain Offers Transparency and Trust
In an attempt to solve the broken systems of online advertising, Lucidity has launched a digital advertising blockchain protocol designed to deliver transparency and trust. At a time when digital... MORE

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