Traceable Transparency

Emerging blockchain platforms offer increased transparency for consumers

Implications - Platforms that allow consumers to trace their goods through to the path of purchase shine a light on one of the most anticipated uses of blockchain technology. From concert tickets to poultry supply chains, these platforms help to increase transparency at various stages of the transaction in question. By using blockchain to allow consumers to see more of how products reach their hands, brands are able to establish a more authentic connection with their consumers, thus adding brand equity.
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
71,674 Total Clicks
Oct 17 - Apr 18
New and Mild
Featured Examples
Traceable QR Labels - Bureau Veritas' 'Origin' Label Lets Customers View a Product's Journey
SCORE 7.6
This Quarter and Hot 318 Clicks Pub: Mar 3, 18
Traceable QR Labels
Bureau Veritas' 'Origin' Label Lets Customers View a Product's Journey
At the upcoming Global Food Safety Conference in Tokyo, Japan, Bureau Veritas’ ‘Origin’ is set to be introduced as “the world’s first traceability label to give consumers a... [More]
Blockchain Ticketing Systems - 'Aventus' Makes Ticket Sales More Secure and Less Fraudulent
SCORE 6.2
This Year and Warm 250 Clicks Pub: Oct 16, 17
Blockchain Ticketing Systems
'Aventus' Makes Ticket Sales More Secure and Less Fraudulent
Aventus is a start-up that is attempting to solve one of the biggest problems within the world of ticket sales, which is that tickets often go quickly, forcing fans to pay high prices on secondary... [More]
Blockchain-Backed Advertising - Lucidity's Advertising Blockchain Offers Transparency and Trust
SCORE 6.5
This Week and Warm 37 Clicks Pub: Apr 11, 18
Blockchain-Backed Advertising
Lucidity's Advertising Blockchain Offers Transparency and Trust
In an attempt to solve the broken systems of online advertising, Lucidity has launched a digital advertising blockchain protocol designed to deliver transparency and trust. At a time when digital... [More]
Transparency-Focused Chicken Products - Carrefour is Encouraging Transparency with Blockchain
SCORE 4
This Month and Average 96 Clicks Pub: Mar 26, 18
Transparency-Focused Chicken Products
Carrefour is Encouraging Transparency with Blockchain
Knowing that conscious consumers want to know exactly where their food comes from, French supermarket chain Carrefour is leveraging blockchain technology to bring transparency to its private-label... [More]
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