The Blockchain-Powered IBM Food Trust Helps to Fight Fake Olive Oil
Laura McQuarrie — January 16, 2020 — Lifestyle
References: ibm & fastcompany
IBM's Food Trust division is teaming up with olive oil producer Terra Delyssa to fight fake olive oil, as the market is full of not just low-quality options but some that are even diluted with other oils that are not represented on the label. Inexpensive olive oil is sometimes mixed with the oil from a previous year's harvest, which is why consumers are advised to purchase only products that are labeled "extra-virgin" rather than "virgin," "light" or "pure"—but even this is not a sure way to avoid adulterated oil.
Producers like Terra Delyssa are working with IBM to increase trust and transparency by making it possible for consumers to access information on where the olives were grown, where they were crushed or filtered and much more.
Image Credit: IBM Food Trust
Producers like Terra Delyssa are working with IBM to increase trust and transparency by making it possible for consumers to access information on where the olives were grown, where they were crushed or filtered and much more.
Image Credit: IBM Food Trust
Trend Themes
1. Blockchain Transparency - Utilizing blockchain technology to increase trust and transparency in the olive oil industry.
2. Fighting Food Fraud - Using innovative solutions to combat the issue of fake and adulterated olive oil.
3. Consumer Education - Providing consumers with information about olive oil production to make informed purchasing decisions.
Industry Implications
1. Food Authentication - Developing technologies and systems to verify the authenticity and quality of food products.
2. Blockchain Technology - Implementing blockchain solutions to enhance transparency and traceability in various industries.
3. Agricultural Production - Innovating ways to improve and authenticate the production process of agricultural products.
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