Blockchain Olive Oil Bottles

IBM's Food Trust division is teaming up with olive oil producer Terra Delyssa to fight fake olive oil, as the market is full of not just low-quality options but some that are even diluted with other oils that are not represented on the label. Inexpensive olive oil is sometimes mixed with the oil from a previous year's harvest, which is why consumers are advised to purchase only products that are labeled "extra-virgin" rather than "virgin," "light" or "pure"—but even this is not a sure way to avoid adulterated oil.

Producers like Terra Delyssa are working with IBM to increase trust and transparency by making it possible for consumers to access information on where the olives were grown, where they were crushed or filtered and much more.

Image Credit: IBM Food Trust