Digimarc Corporation is serializing product packaging and labels with Digimarc Barcode to support food safety and traceability initiatives. In partnership with Multi-Color Corporation (MCC), Digimarc Corporation co-developed a hybrid printing method that allows Digimarc Barcode to be printed in large volumes. Thanks to this technology, everything from plastic clamshells for berries to ready-to-drink beverage bottles can be made with an enhanced label.
With this embedded labeling, all sorts of packaging types become scannable throughout the supply chain. When it comes to using this information, consumers might like to learn where an individual package came from, not only across the supply chain, but also a product's origin at a certain farm. This innovation boosts consumer safety and makes it possible for more insights to be gleaned across the whole supply chain.
What Makes This Trend Stand Out
- Serialization of Packaging
- Developing technologies to serialize product packaging and labels to support food safety and traceability initiatives could open up opportunities for companies to enhance consumer safety and provide more insights across the supply chain.
- Hybrid Printing Method
- Co-developing a hybrid printing method, which allows barcode printing in large volumes, could lead to more efficient packaging solutions across the supply chain.
- Enhanced Labeling
- Innovations in enhanced labeling technology can make various packaging types scannable, promoting transparency and traceability throughout the entire supply chain.
Sectors Adopting This
- Food Packaging Industry
- Serialization and enhanced labeling technology in the food packaging industry could help ensure food safety and provide important insights from farm to shelf.
- Beverage Packaging Industry
- Serialization of packaging in the beverage industry, especially for ready-to-drink bottles, could provide traceability and enhance consumer safety.
- Label Printing Industry
- Developments in hybrid printing methods present opportunities for the label printing industry to enhance printing efficiency and reduce costs.
