Hybrid Hearty

Stuffed breakfast options receive a slight twist with uniquely flavored fillings

Implications - Moving beyond the traditional breakfast fillings, brands are adapting classic offerings with flavorful twists to surprise and delight their consumers. Swapping regular cream cheese for spicy alternatives and over-the-top combinations, brands are adapting their morning fares with options that add more kick to the morning routine. Utilizing unconventional spices and fillings, these products not only offer more cultural variety but they also showcase a more convenient way to enjoy complex meals, on-the-go.

Workshop Question - How could you change or adapt your product offerings to add more of an experiential twist to the consumption experience?
SCORE 5.7
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25,538 Total Clicks
Aug 17 - Apr 18
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Featured Examples
Stuffed Bagel Hybrids - The 'Baogel' is a Bagel and Bao Bun Hybrid from NYC's Black Seed Bagels
SCORE 7.2
Warm 1,014 Clicks Pub: Nov 1, 17
Stuffed Bagel Hybrids
The 'Baogel' is a Bagel and Bao Bun Hybrid from NYC's Black Seed Bagels
New York City’s Black Seed Bagels and Nom Wah Kaui recently joined forces to introduce the ‘Baogel,’ a new bread hybrid that draws inspiration from both the bao bun and the bagel.... [More]
Stuffed Bread Bites - Cole's 'Middles' Boast Unconventional Fillings Like Mac & Cheese
SCORE 5
Warm 646 Clicks Pub: Sep 14, 17
Stuffed Bread Bites
Cole's 'Middles' Boast Unconventional Fillings Like Mac & Cheese
Cole’s Quality Foods, Inc. is now introducing stuffed bread snacks that it calls ‘Middles’ as a new addition to the frozen snack food aisle. These snacks offer a range of savory,... [More]
Stuffed Bagel Snacks - The Einstein Bros. 'Shmearfuls' Stuffed Bagel Bites Come in Six Flavors
SCORE 4.7
Average 404 Clicks Pub: Aug 9, 17
Stuffed Bagel Snacks
The Einstein Bros. 'Shmearfuls' Stuffed Bagel Bites Come in Six Flavors
A bagel with cream cheese is a classic combination, so the Einstein Bros. ‘Shmearfuls’ Stuffed Bagel Bites are a new creation from the brand that make enjoying the breakfast staple... [More]
Stuffed Pretzel Snacks - Hot Pockets' Stuffed Pretzels are Offered in a Piquant Jalapeño Flavor
SCORE 3.7
This Year and Mild 415 Clicks Pub: Feb 16, 18
Stuffed Pretzel Snacks
Hot Pockets' Stuffed Pretzels are Offered in a Piquant Jalapeño Flavor
Hot Pockets recently launched a new kind of stuffed pretzel snack in a Cheesy Jalapeño Pretzel Stick flavor. The bite-sized handheld snacks come in at 120 calories per piece, featuring pretzel... [More]
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