Hot on the heels of Burger King's new Funnel Cake Fries, Sonic has debuted two new state fair-inspired desserts. With these tasty new treats, you'll have all the deep-fried deliciousness you need to hold you over until this summer's state fairs.
For a limited time, Sonic is now offering Oreo A La Mode and Cinnabon Cinnasnacks A La Mode desserts.The former consists of an Oreo dunked in batter and deep fried until golden brown. The latter consists of warm, flakey pastries stuffed with a sweet cinnamon roll filling. Both state fair-inspired desserts are then served with a side of Sonic’s real ice cream for dipping. As Sonic's Vice President of Product Innovation and Development Scott Uehlein explains, the new treats combine "the richness of your favorite warm dessert with the refreshing creaminess of ice cream."
Image Credit: <i> Sonic.</i>
What's Driving This Trend
- State Fair-inspired Desserts
- Disruptive innovation opportunity: Explore new ways to create state fair-inspired desserts that combine warm desserts with ice cream.
- Deep-fried Treats
- Disruptive innovation opportunity: Develop innovative deep-fried treats that go beyond traditional fair food.
- Desserts with Ice Cream
- Disruptive innovation opportunity: Create unique dessert options that incorporate ice cream as a dipping accompaniment.
Who This Affects Most
- Fast Food
- Disruptive innovation opportunity: Introduce state fair-inspired desserts into fast food menus to attract customers with unique and indulgent offerings.
- Dessert Manufacturers
- Disruptive innovation opportunity: Collaborate with fast food chains or restaurants to develop and supply state fair-inspired desserts to a wider market.
- Ice Cream Industry
- Disruptive innovation opportunity: Experiment with new ice cream flavors and variations to enhance the dessert experience in partnerships with fast food chains.
