Schlotzsky’s and Cinnabon have collaborated to provide consumers with a series of sweet treats to try out this summer that are perfect for enjoyment on their own or as a dessert after a meal. The desserts include the Cinnabon Cookie Sandwich and the Cinnabon Frosted Cookie, which both put a hybrid spin on the brands' various treats. The Cinnabon Cookie Sandwich features two chocolate chip cookies with Cinnabon's signature cream cheese frosting between them, while the Cinnabon Frosted Cookie has a chocolate chip cookie covered with a dollop of the frosting.
The new Schlotzsky’s and Cinnabon treats are priced starting at $2.39, and are only being offered by the brand during the summer months. The treats come as part of a larger shift towards co-branded foods to help leverage more brand awareness.
Image Credit: Schlotzsky’s
What's Driving This Trend
- Hybrid Desserts
- Combining elements from multiple beloved treats can create a unique offering that draws in fans from both brands.
- Seasonal Limited Editions
- Limiting the availability of special dessert items to a particular season can heighten consumer urgency and drive sales.
- Co-branded Food Items
- Collaborations between popular brands can boost visibility and attract a broader customer base by merging fan favorites.
Who This Affects Most
- Food & Beverage
- Innovative partnerships and hybrid products can disrupt the market by catering to evolving consumer tastes.
- Retail & Restaurants
- Seasonal and co-branded products can enhance customer engagement and drive foot traffic.
- Marketing & Advertising
- Co-branding initiatives can significantly expand market reach and increase brand awareness through shared promotional efforts.
