Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Specialty
Nightclub
Temporary nightclub experiences are designed with specific purposes in mind.
5.2
Trend score
Trend
What is the Specialty Nightclub trend?
Specialty Nightclub: The traditional nightclub environment has been metamorphosed by non-nightclub related brands to suit their marketing or purpose-based needs. The use of nightclubs as spaces that are simultaneously engaging and educational gives consumers interactive brand experiences that strengthen loyalty.
Trend themes
Themes within the Specialty Nightclub trend
Three behaviours holding the trend together01
Non-Traditional Nightclub Environments
Brands are transforming traditional nightclubs into spaces that serve their marketing or purpose-based needs.
02
Activist Dance Parties
Activists and citizens are organizing dance parties to promote love, freedom, and justice, and to make political statements.
03
Mobile Nightclub Installations
Installations and vehicles that can turn any space into a nightclub and offer unique experiences are gaining popularity.
Industry implications
What the Specialty Nightclub trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Non-traditional nightclub environments serve as experiential marketing opportunities for brands.
For
Activism and Social Justice
Activist dance parties provide a platform for promoting social justice and political action while celebrating diversity and love.
For
Entertainment and Events
Mobile nightclub installations offer unique experiences and can be used to attract and engage audiences at events and fairs.
Workshop question
Conceptualize a pop-up nightclub space that your brand could create that would embody its offerings and values.
Trend signals
Trend signals for Specialty Nightclub
Trend score 5.2 out of 10, from popularity 74%, activity 73%, freshness 8%.
Popularity74%
Activity73%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Specialty Nightclub trend
4 featured examples from Sep 27, 2016 to Apr 18, 2018CategoryArt & Design
Inflatable Nightclubs
This Blow-Up Building Was Made for the Federation of Swiss Architects' Party
Event planners can use inflatable architecture to create a visually-stunning framework for events and parties.
CategoryAutos
Electric Vehicle Nightclub Installations
The Smart Mobile Disco Captured Guests' Attention
Opportunity for automotive companies to provide customizable and unique transportation options, such as electric vehicle transformations for events.
CategoryPop Culture
Gay Rights Dance Parties
'WERK for Peace' Planned a Glitter-Heavy Party to Show Their Pride
Disruptive innovation opportunity: Event planners can specialize in organizing activist dance parties, providing a platform for marginalized communities to come together and voice…
CategoryLifestyle
Dutch-Focused Olympic Bars
The Holland Heineken House Celebrated Dutch Athletes in Pyeongchang
Hospitality companies can take advantage of creating authentic cultural experiences for their customers, especially during large events.
