The international nature of the Olympics can leave a lot of athletes homesick, but Heineken brought a sense of home to all the Dutch athletes in its Holland Heineken House. The pop-up space was the 14th edition of the Olympic tradition and ensured that both fans and athletes would get to experience home country pride during the 2018 Winter Olympics in Pyeongchang, South Korea. The space was of course open to all and was more than happy to give all visitors an experience filled with Heineken, great music, orange lights and apparel.
To prepare for the Holland Heineken House, Heineken brought in fresh batches of its signature brew, Dutch bartenders and a Dutch bar snack favorite known as "bitterballen." The space functioned as a viewing location, but after all the events it was transformed into a celebratory dance club filled with fans and athletes. DJs and musicians from Holland were brought in for the event and provided amazing entertainment that had many foreign athletes celebrating the spirit of Holland.
Image Credit: Cool Hunting, Korean Times: Kim Hyun-bin, Heineken International