The Smart Mobile Disco got the party started at this year's Milan furniture fair, as it enticed consumers with fake fog, neon lights and an impressive speaker system that could turn any space into a night club.
The creative installation transformed an all-electric EQ fortwo into a piece that was inspired by London's 90s clubbing scene, where the designer spent a lot of his youth. The vehicle comes complete with an in-house DJ and an impressive sound system that can draw the attention of people near and far.
This clever installation speaks to the competitive nature of events like furniture fairs and demonstrates the out of the box thinking that's required to capture a consumer's attention.
Image credit: Konstantin Grcic