The Smart Mobile Disco got the party started at this year's Milan furniture fair, as it enticed consumers with fake fog, neon lights and an impressive speaker system that could turn any space into a night club.
The creative installation transformed an all-electric EQ fortwo into a piece that was inspired by London's 90s clubbing scene, where the designer spent a lot of his youth. The vehicle comes complete with an in-house DJ and an impressive sound system that can draw the attention of people near and far.
This clever installation speaks to the competitive nature of events like furniture fairs and demonstrates the out of the box thinking that's required to capture a consumer's attention.
Image Credit: Konstantin Grcic
What's Driving This Trend
- Mobile Event Installations
- Opportunity for companies to use creative and unique installations to stand out at events and draw consumer attention.
- Electric Vehicle Transformations
- Electric vehicles can be repurposed and transformed for unique experiences, such as mobile nightclubs.
- Integrated Sound Systems
- Opportunity for companies to integrate impressive sound systems into their marketing events for increased consumer engagement.
Who This Affects Most
- Automotive Industry
- Opportunity for automotive companies to provide customizable and unique transportation options, such as electric vehicle transformations for events.
- Event Planning Industry
- Opportunity for event planning companies to provide unique and creative mobile installations, such as the Smart Mobile Disco, for their clients.
- Marketing Industry
- Opportunity for companies to use creative and unique installations and integrated sound systems for their marketing events to draw consumer attention and increase engagement.
