Pigmented Latte

Teas and coffees retain their flavors and structures, but feature altered colors

Implications - Cafe brands are offering coffee and tea beverages that retain the basic ingredients of these beverages, but that are enhanced by visual effects in the form of richly pigmented, unlikely colors. These products come as consumers increasingly prioritize aesthetics in their purchase decisions, largely due to their social shareability.
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
43,297 Total Clicks
Jul 17 - Apr 18
New and Warm
Art & DesignLifestyleHealthDrinking
Featured Examples
Tinted Matcha Powders - Matcha.blue Offers Blue, Pink and Red Matcha as an Alternative to Green
SCORE 9.3
This Week and V. Hot 441 Clicks Pub: Apr 13, 18
Tinted Matcha Powders
Matcha.blue Offers Blue, Pink and Red Matcha as an Alternative to Green
Many health-conscious consumers are familiar with the benefits of antioxidant-rich green tea matcha powder, as well as its distinctive, richly pigmented hue. ‘Matcha.blue’ sets itself... [More]
Color-Changing Teas - JusTea's Purple Teas are Healthy, Sustainable and Ethically Produced
SCORE 8.6
This Quarter and V. Hot 686 Clicks Pub: Jan 18, 18
Color-Changing Teas
JusTea's Purple Teas are Healthy, Sustainable and Ethically Produced
It ‘s easy to instantly be attracted to the concept of color-changing tea, but JusTea offers five reasons to drink its Purple Leaf Tea. Firstly, it is the overall appeal of it, and the... [More]
Blue Matcha Lattes - This Bright Blue Latte Will Set Your Instagram Feed Apart From the Rest
SCORE 6.7
This Year and Warm 1,548 Clicks Pub: Jul 7, 17
Blue Matcha Lattes
This Bright Blue Latte Will Set Your Instagram Feed Apart From the Rest
Following the popularity online of black charcoal-infused caffeinated beverages, this coffee shop launched a brightly colored matcha blue latte. Available from London-based Farm Girl Cafe—... [More]
Edible Glitter Cappuccinos - India's Coffee By Di Bella Serves a 'Gold and Diamond Cappuccino'
SCORE 7.6
This Year and Hot 500 Clicks Pub: Nov 6, 17
Edible Glitter Cappuccinos
India's Coffee By Di Bella Serves a 'Gold and Diamond Cappuccino'
India’s Coffee By Di Bella in Mumbai is now serving a decadent beverage called the ‘Gold and Diamond Cappuccino,’ which is topped with edible glitter. As well as adding an eye-... [More]
Immunity-Boosting Blue Teas - The Tea Forte BLEU Line is Made with Butterfly Pea Flowers
SCORE 4.1
This Year and Average 423 Clicks Pub: Aug 29, 17
Immunity-Boosting Blue Teas
The Tea Forte BLEU Line is Made with Butterfly Pea Flowers
Colorful food and drinks are wildly popular with health-conscious consumers who are looking for new ways to support a healthy lifestyle, so the new Tea Forte BLEU Line is here to offer a new set of... [More]
Quantcast