Category
Lifestyle
Assisted Choices
Trend cluster
Category
Pigmented
Latte
Teas and coffees retain their flavors and structures, but feature altered colors.
5.0
Trend score
Trend
What is the Pigmented Latte trend?
Pigmented Latte: Cafe brands are offering coffee and tea beverages that retain the basic ingredients of these beverages, but that are enhanced by visual effects in the form of richly pigmented, unlikely colors. These products come as consumers increasingly prioritize aesthetics in their purchase decisions, largely due to their social shareability.
Trend themes
Themes within the Pigmented Latte trend
Three behaviours holding the trend together01
Aesthetic-focus
Consumers increasingly prioritize aesthetics in their purchase decisions.
02
Colorful food and drinks
Colorful food and drinks are wildly popular with health-conscious consumers who are looking for new ways to support a healthy lifestyle.
03
Alternative & vibrant colors
Brands are offering coffee and tea beverages featuring unusual pigmented colors that deviate from the norm.
Industry implications
What the Pigmented Latte trend means for industry
Where the trend changes the playbookFor
Food and beverage
Food and beverage entrepreneurs can capitalize on the trend of creating aesthetically-pleasing, colorful products with unique pigmented colors.
For
Health and wellness
Health and wellness brands can use colorful food and drinks that claim to have immune-boosting or anti-inflammatory properties to appeal to customers who prioritize healthy lifestyles.
For
Packaging and design
Packaging and design companies can offer their services to help brands create visually appealing product packaging that incorporates colorful pigments for eye-catching appeal.
Workshop question
How can your brand make one of its products, services or campaigns highly shareable with aesthetic tweaks?
Trend signals
Trend signals for Pigmented Latte
Trend score 5.0 out of 10, from popularity 75%, activity 67%, freshness 8%.
Popularity75%
Activity67%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Pigmented Latte trend
5 featured examples from Jul 7, 2017 to Apr 13, 2018CategoryLifestyle
Tinted Matcha Powders
Matcha.blue Offers Blue, Pink and Red Matcha as an Alternative to Green
Incorporating unique matcha powders could attract health-conscious consumers looking for innovative options.
CategoryLifestyle
Color-Changing Teas
JusTea's Purple Teas are Healthy, Sustainable and Ethically Produced
Color-changing tea can disrupt traditional marketing and production of tea in the food and beverage industry.
CategoryLifestyle
Blue Matcha Lattes
This Bright Blue Latte Will Set Your Instagram Feed Apart From the Rest
Incorporating visually stunning and Instagram-worthy food and beverages to attract and engage customers.
CategoryLifestyle
Edible Glitter Cappuccinos
India's Coffee By Di Bella Serves a 'Gold and Diamond Cappuccino'
As coffee drinkers continue to seek out unique experiences, coffee shops can explore innovative ways to differentiate their offerings, such as by adding glitter to their cappuccin…
CategoryLifestyle
Immunity-Boosting Blue Teas
The Tea Forte BLEU Line is Made with Butterfly Pea Flowers
The food and beverage industry can explore the use of natural colors and immune-boosting ingredients to cater to health-conscious consumers.
