India's Coffee By Di Bella in Mumbai is now serving a decadent beverage called the 'Gold and Diamond Cappuccino,' which is topped with edible glitter. As well as adding an eye-catching look to the cappuccino drink, the glitter is also said to enhance the texture of the beverage by making it creamier.
A year ago, the average consumer became interested in taking on the role of a foodie by exploring bold new flavor combinations. Now, many consumers are being driven to try new and unusual food and beverage items that are driven by aesthetics rather than taste. At the same time, the edible glitter beverage appeals to consumers who are still fixated on getting a taste of rainbow-colored, unicorn-inspired, fantastical beverages that look like anything but one's standard coffee order.