Following the popularity online of black charcoal-infused caffeinated beverages, this coffee shop launched a brightly colored matcha blue latte. Available from London-based Farm Girl Cafe -- which is known for its holistically healthy yet approachable take on Australian cafe culture -- the Butterfly latte is made with blue matcha and coconut milk. It also comes in an iced version for super hot summer days.
Described as "a magic formula that will transform anyone from their caterpillar-like form into the most buzzing, pretty, fluttering machine on the planet" the tasty menu item is one of many matcha lattes. However, the vibrant hue of the blue latte sets it apart, especially for those who enjoy posting on Instagram.
Why This Trend Is Growing
- Colorful Food and Beverages
- Opportunity for cafes and restaurants to create visually appealing menu items that attract social media attention.
- Alternative Ingredients
- Exploration of creative and unconventional ingredients to differentiate beverages and offer unique flavor profiles.
- Healthy Indulgence
- Demand for health-conscious options in indulgent treats, allowing consumers to satisfy cravings without compromising on well-being.
Industries Being Reshaped
- Cafe and Restaurant Industry
- Incorporating visually stunning and Instagram-worthy food and beverages to attract and engage customers.
- Food and Beverage Manufacturing
- Development of innovative and alternative ingredients for cafes and restaurants to create unique product offerings.
- Wellness and Health Industry
- Collaboration with food and beverage establishments to promote healthier options that appeal to indulgence-seeking consumers.
