TOUS les JOURS is making waves this summer with the debut of its new Ube Latte.
For those unfamiliar, Ube (also known as purple yam) is a vivid violet-purple tuber vegetable that's primarily found in the Philippines. TOUS les JOURS' new Ube Latte leans into this popular flavor and the bright purple hue Pastel Lilac, which is one of Pantone’s summer 2024 colors. The new drink is subtly sweet and nutty, just like ube itself. The drink can also be enjoyed hot or cold, making it perfect for summer or early fall days. Of course, one of the biggest draws of the Ube Latte is its bight purple profile, which is particularly Instagram-worth, especially on a sunny summer day.
Image Credit: TOUS les JOURS
What Makes This Trend Stand Out
- Ube Flavor Popularity
- The rise of ube as a sought-after flavor can cater to consumers' growing interest in exotic and unique taste experiences.
- Color-driven Food Trends
- Pantone's influence on food aesthetics highlights the intersection of design and culinary arts, making visually appealing foods a market differentiator.
- Seasonal Versatility of Beverages
- Offering drinks that can be enjoyed hot or cold expands market reach and adapts to changing seasonal preferences.
Sectors Adopting This
- Food and Beverage
- Innovative flavor combinations and aesthetic-driven products like the Ube Latte can attract a diverse and visually-oriented customer base.
- Social Media and Influencer Marketing
- Instagram-worthy beverages become powerful tools for organic marketing and user-generated content.
- Design and Branding
- Pantone's color trends influencing food and beverage design demonstrate the importance of visual branding in product differentiation.
