Costa Coffee Sweet Ube Drinks Come in How and Cold Varieties
Michael Hemsworth — March 4, 2026 — Lifestyle
References: costa & retailtimes
The Costa Coffee Sweet Ube drinks are headed to participating locations in the UK as a series of photo-friendly beverages perfect for enjoying this springtime. The drinks come in the Hot Chocolate and Frappe option, which each have a purple hue with creamy vanilla tasting notes with a touch of nuttiness in each sip. The Sweet Ube drinks are launching alongside a new addition to the Matcha Latte range -- the Cherry Vanilla Iced Matcha Latte -- that pairs the umami tasting notes of matcha green tea with cherry and vanilla flavors.
Global Food and Beverage Innovation Director Nishant Bhatia spoke on the new Costa Coffee Sweet Ube drinks and more saying, "This Spring, we wanted to create a menu that celebrates the little rituals our customers enjoy every day. From indulgent new drinks to fresh takes on seasonal favourites, every item is made with heart to make each moment joyful and full of flavour.”
Global Food and Beverage Innovation Director Nishant Bhatia spoke on the new Costa Coffee Sweet Ube drinks and more saying, "This Spring, we wanted to create a menu that celebrates the little rituals our customers enjoy every day. From indulgent new drinks to fresh takes on seasonal favourites, every item is made with heart to make each moment joyful and full of flavour.”
Trend Themes
1. Ube-flavored Beverages - A rise in purple-hued ube drinks signals demand for novel root-based flavor profiles that could redefine mainstream seasonal menus.
2. Photo-friendly Seasonal Menu Items - Visually striking, seasonally timed offerings are driving social-media-driven purchase spikes and creating room for design-forward product development linked to shareability.
3. Matcha Fusion Flavors - Hybrid matcha pairings that combine umami green tea with sweet fruit and vanilla notes indicate opportunities to expand tea categories through unconventional flavor layering.
Industry Implications
1. Coffee Chain Retail - National and regional cafe operators could leverage limited-run, Instagrammable flavors to increase foot traffic and seasonal loyalty among younger demographics.
2. Packaged Beverage Manufacturing - Bottlers and RTD producers may find value in translating trendy specialty-cafe flavors into shelf-stable formats for wider distribution.
3. Foodservice Ingredient Suppliers - Suppliers of syrups, concentrates, and natural colorants can capitalize on demand for novel flavor bases and clean-label purple hues tailored to branded beverage programs.
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