It 's easy to instantly be attracted to the concept of color-changing tea, but JusTea offers five reasons to drink its Purple Leaf Tea. Firstly, it is the overall appeal of it, and the curiosity that it inspires. When a few drops of lemon are added to the steeped tea, the liquid changes to an enhanced purple-pink color. This is so because the citrus reacts with the super antioxidants, called anthocyanins. The ingredient is highly beneficial your health, as it lowers cholesterol, aids the immune system and is anti-inflammatory. The purple leaves of the tea tree are known to be the only ones that naturally contain anthocyanins.
Additionally, the color-changing tea is low on caffeine and is organic. JusTea ensures that its Purple Tea is made from unoxidized leaves, so as to retain its health benefits. Certified by the Fair Trade Federation, the company supports small-scale Kenyan farmers — creating opportunities for agricultural development and sustainable growth in employment.
What's Driving This Trend
- Color-changing Teas
- Color-changing teas present opportunities to explore natural ingredients and their interaction, leading to innovation in the food and beverage industry.
- Health-boosting Teas
- Health-boosting teas, such as those with anthocyanin, offer innovative opportunities for alternative medicine and wellness industries.
- Ethically Sustainable Products
- The production of ethically sustainable products like JusTea's tea presents itself as a potential trend and opportunity in eco-friendly industries.
Who This Affects Most
- Food and Beverage
- Color-changing tea can disrupt traditional marketing and production of tea in the food and beverage industry.
- Alternative Medicine
- Incorporating health-boosting teas, such as the Purple Leaf Tea, can bring innovation to the alternative medicine industry.
- Eco-friendly/ethical
- Production of ethically sustainable products like JusTea's tea presents a potential trend in eco-friendly industries such as fair trade, ethical sourcing, and sustainable product packaging.
