DFS is a luxury travel retail label and in the spirit of the holidays last season, it launched a seasonal gifting experience offering 'Personalized Gift Shops' in its series of airport locations. The festive concept spaces opened in 13 T Galleria along with worldwide airport locations. It features a wide range of branded services, stations, and pop-up goods -- all of which gave customers the opportunity to personalize products.
In total, there were 143 items available from 108 different brands that DFS holds -- this covered fashion and accessories, jewelry, wine, food, spirits, watches, beauty, and more. Notably, Dior had a 'Charms Bar' that allows customers to choose their own couture lucky charm accessory with the selection of ribbon colors as well. Moët Hennessy fused technology by tailoring golden messages on champagne bottles. Jo Malone had photograph transfer services on personal gift boxes using consumer's city photographs.