Quenched's Q-Kit Equips Consumers with the Tools for a Perfect Drink
Kalina N — March 13, 2019 — Art & Design
References: indiegogo & quenched.global
Cocktail kits have slowly edged their way into consumer consciousness as an opportunity for fun boozy experiments or an option for a thoughtful DIY-style gift. Quenched has contributed to this portion of the market with a Scandinavian-inspired bundle that "works perfectly with [the brand's] own digital recipe universe."
The Q-Kit is quite minimalist, design-forward, useful and compact. It contains a cutting board, mixing tools — which were "hand-picked by top bartenders around the world," and an ice container by Eker Design. Aside from its dashing aesthetics and its user-friendly interface, the thing that makes Quenched's cocktail kit unique is its software-compatibility that allows consumers to follow step-by-step recipes effortlessly through the company's database of tutorials.
The Q-Kit is quite minimalist, design-forward, useful and compact. It contains a cutting board, mixing tools — which were "hand-picked by top bartenders around the world," and an ice container by Eker Design. Aside from its dashing aesthetics and its user-friendly interface, the thing that makes Quenched's cocktail kit unique is its software-compatibility that allows consumers to follow step-by-step recipes effortlessly through the company's database of tutorials.
Trend Themes
1. Digital Recipe Integration - Disruptive innovation opportunity: Creating cocktail kits that integrate with digital recipe platforms for easy and seamless recipe-following.
2. Minimalist Design - Disruptive innovation opportunity: Developing cocktail kits with sleek and minimalist designs to appeal to modern consumers who appreciate aesthetics.
3. Hand-picked Bartender Tools - Disruptive innovation opportunity: Curating cocktail kits with tools specifically chosen by top bartenders around the world for superior drink-making experiences.
Industry Implications
1. E-commerce - Disruptive innovation opportunity: Establishing online platforms for selling cocktail kits with digital recipe compatibility.
2. Home Appliance - Disruptive innovation opportunity: Incorporating cocktail kit features into home appliances, providing users with a convenient and integrated drink-making experience.
3. Gifts & Novelties - Disruptive innovation opportunity: Creating unique and stylish cocktail kits as popular gift options for those who enjoy DIY mixology.
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