Aesthetic Breakfast

Traditional breakfast foods are enhanced via color and design

Implications - To-go breakfast foods are more frequently relying on aesthetics in order to appeal to a broader range of consumers. Rather than simply reiterate these products' healthy qualities in order to establish a perception of reliability among consumers, the focus on vibrancy and design is able to appeal to consumers who are just as likely to trust products and brands based on aesthetic appeal.

Workshop Question - Briefly conceptualize an elevated visual design, in logo, campaign or product, that your brand could use to enhance consumer perception and engagement?
SCORE 4.6
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37,209 Total Clicks
Sep 17 - Apr 18
Mild
Art & Design
Featured Examples
Artistic Smoothie Bowls - Rachel Lorton Turns Smoothie Bowls into a Vibrant Art Form
SCORE 6.3
Warm 1,112 Clicks Pub: Sep 26, 17
Artistic Smoothie Bowls
Rachel Lorton Turns Smoothie Bowls into a Vibrant Art Form
The food fad smoothie bowls are offered with a psychedelic twist by Rachel Lorton, who describes herself as a “smoothie bowl art enthusiast.” Lorton, who’s vibrant smoothie bowl... [More]
Single-Serve Ancient Grain Oats - Purely Elizabeth's Gluten-Free Vibrant Oats Make a Quick Meal
SCORE 5.9
Warm 780 Clicks Pub: Mar 12, 18
Single-Serve Ancient Grain Oats
Purely Elizabeth's Gluten-Free Vibrant Oats Make a Quick Meal
Purely Elizabeth is now making gluten-free Vibrant Oats that are packed in single-serve cups for making quick, easy breakfasts and on-the-go meals. The healthy meals are made with a combination of... [More]
Topical Superfood Breakfast Bowls - Nékter Juice Bar's New Superfood Bowl is Made with Graviola
SCORE 2.8
Mild 723 Clicks Pub: Jan 30, 18
Topical Superfood Breakfast Bowls
Nékter Juice Bar's New Superfood Bowl is Made with Graviola
While the topical fruit graviola may be well known among those in South America, Nékter Juice Bar is now brining the superfruit to Americans in the form of a vitamin-packed breakfast bowl. Filled... [More]
Rose-Hued Unicorn Grits - 'Millers All Day' is Serving Up a Magical New Breakfast Option
SCORE 2.6
Mild 190 Clicks Pub: Mar 24, 18
Rose-Hued Unicorn Grits
'Millers All Day' is Serving Up a Magical New Breakfast Option
With the unicorn trend showing no sign of slowing down, a newly opened restaurant in Charleston has begun serving up a rose-hued breakfast dubbed ‘Unicorn Grits.’ A sparkly take on a... [More]
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