Single-Serve Ancient Grain Oats

Purely Elizabeth's Gluten-Free Vibrant Oats Make a Quick Meal

Purely Elizabeth is now making gluten-free Vibrant Oats that are packed in single-serve cups for making quick, easy breakfasts and on-the-go meals. The healthy meals are made with a combination of gluten-free oats, quinoa, flax and chia seeds, plus a topping of the brand's award-winning Original Ancient Grain Granola for added crunch.

The single-serve cups can be prepared in two ways, including as a heated meal with the addition of hot water or placing them in the microwave, or alternatively as overnight oats with the addition of nut milk.

The gluten-free oat cups were introduced by the brand at Natural Products Expo West in three flavors that are sweetened slightly with coconut sugar: Raspberry Pitaya, Blueberry Lemon with the blue-green algae spirulina and Coconut Turmeric.

Gluten-free Single-serve Meals
Opportunity for creating more convenient and easily accessible gluten-free meal options.
Ancient Grain-based Products
Innovation potential for using ancient grains in various food and beverage products.
On-the-go Breakfast Solutions
Market potential for convenient and nutritious breakfast options that can be consumed while on the move.

Sectors Adopting This

Food Packaging
Potential for designing specialized packaging solutions to enhance the convenience and portability of single-serve meals.
Health Foods
Opportunity for developing new products and flavors using gluten-free and ancient grain ingredients.
Convenience Foods
Innovation potential for creating quick and easy meal solutions for busy individuals and travelers.
SCORE
4.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 54%
Activity 79%
Freshness 8%