Category
Lifestyle
Assisted Choices
Trend cluster
Category
Elevated
Creamer
Coffee creamers are leveraging additional benefits to appeal to healthy consumers.
3.1
Trend score
Trend
What is the Elevated Creamer trend?
Elevated Creamer: Through the incorporation of ingredients like collagen, creamers are turning coffees into beverages packed with nutritional benefits. By elevating the functions of these overlooked food items, brands are able to create a point of distinction for themselves among health-conscious consumers in a highly saturated market.
Trend themes
Themes within the Elevated Creamer trend
Three behaviours holding the trend together01
Functional Coffee Creamers
Brands are incorporating additional nutritional benefits into coffee creamers to appeal to health-conscious consumers.
02
Specialty Diet Coffee Creamers
Brands are creating creamers that cater to specific diets such as ketogenic, paleo, and plant-based diets.
03
Herbal and Spice Coffee Creamers
Brands are incorporating herbs and spices such as turmeric and cinnamon into coffee creamers to provide anti-inflammatory and antioxidant benefits.
Industry implications
What the Elevated Creamer trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
Companies can innovate in the coffee creamer space by developing creamers with unique flavors, ingredients, and nutritional benefits to appeal to health-conscious consumers.
For
Wellness Industry
Coffee creamers can be developed as part of a holistic wellness plan to provide additional nutritional and functional benefits to consumers.
For
Travel Industry
Coffee creamers can be designed for portability, allowing frequent travelers to enjoy their coffee while on the go without compromising on dietary restrictions and preferences.
Workshop question
How can your brand incorporate additional value into your products or services?
Trend signals
Trend signals for Elevated Creamer
Trend score 3.1 out of 10, from popularity 45%, activity 39%, freshness 8%.
Popularity45%
Activity39%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Elevated Creamer trend
5 featured examples from Jan 20 to Nov 18, 2017CategoryLifestyle
Collagen Coffee Creamers
Vital Proteins' 'Collagen Creamers' Offer Health and Beauty Benefits
The food and beverage industry can explore creating a range of collagen-infused and Whole30-approved products to cater to the health-conscious consumers.
CategoryLifestyle
Non-Dairy Coconut Creamers
Wander Life Coconut Creamer Offers an Alternative to Dairy
The plant-based food industry can benefit from creating portable dairy-free creamers and all-organic coconut-based products that cater to consumers with dietary restrictions or sp…
CategoryLifestyle
Ketogenic Coffee Creamers
Pruvit's KETO//Kreme Plus 2.0 is Derived From Natural Coconut Fat
Disruptive innovation opportunity: Introduce new products and services that cater to the growing health and wellness market.
CategoryLifestyle
Turmeric Coffee Creamers
Laird Superfood's Healthy Coffee Creamer is Infused with Turmeric
The rise of plant-based coffee creamers presents opportunities for the dairy alternatives industry to expand its product offerings.
CategoryLifestyle
Ketogenic Coffee Creamers
The Know Brainer Liquid Creamers are Made with Clarified Butter
Food and beverage companies can capitalize on the growing demand for alternative diet products, such as ketogenic creamers.
