Bumble is expanding from its dating-centric services and has recently rolled out a series of initiates that help women make more meaningful workplace connections. To promote its new offerings, Bumble created an exciting activation at SXSW that invited women to explore the in-person connections that can be facilitated through the app.
The brand's brightly lit, neon-clad space was stamped with empowering messages, like "Bee the CEO" and featured a series of rooms which enabled women to chat with one another. Taking on a speed dating-inspired model, guests of the space were invited to engage in quick but meaningful five minute conversations one-no-one, discussing topics like misogyny in the work place and improving networking skills.
Image Credit: Bumble via Facebook
What Makes This Trend Stand Out
- Empowering Workplace Connections
- Opportunity to create platforms that facilitate meaningful connections in professional settings.
- Expansion Beyond Dating
- Opportunity to take an existing app or service and repurpose it to meet new needs and markets.
- In-person Connection Activations
- Opportunity to create interactive spaces and events that encourage face-to-face conversations and networking.
Sectors Adopting This
- Social Networking
- Opportunity for social networking platforms to expand their offerings and cater to professional connections.
- Event Planning
- Opportunity for event planners to create innovative activations that encourage meaningful conversations.
- Professional Development
- Opportunity for professional development organizations to incorporate interactive networking activities into their programs.
