Bumble is expanding from its dating-centric services and has recently rolled out a series of initiates that help women make more meaningful workplace connections. To promote its new offerings, Bumble created an exciting activation at SXSW that invited women to explore the in-person connections that can be facilitated through the app.
The brand's brightly lit, neon-clad space was stamped with empowering messages, like "Bee the CEO" and featured a series of rooms which enabled women to chat with one another. Taking on a speed dating-inspired model, guests of the space were invited to engage in quick but meaningful five minute conversations one-no-one, discussing topics like misogyny in the work place and improving networking skills.
Image credit: Bumble via Facebook
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