The B-vitamin biotin is transformed for topical applications
Implications - The beauty-related benefits that ingesting biotin offers are being taken advantage of by brands within haircare and cosmetics industries, as they incorporate topical applications of the B-vitamin. The infusion of biotin into self-care products creates automatic associations of health and "scientific" reliability in the eyes of the average consumer, limiting the amount of convincing required to sell the products through marketing campaigns.
Workshop Question - How could your brand incorporate a simple feature into one of its products/services that would enhance its perceived reliability?
Trend Themes
1. Topical Biotin - Brands are incorporating biotin in self-care products creating automatic associations of health and 'scientific' reliability in the eyes of the average consumer.
2. Clean Beauty Movement - Consumers are looking to clean up their beauty routines, which has given rise to a variety of non-toxic hair and beauty products, as well as spas and salons.
3. Skincare-inspired Haircare - Brands are incorporating popular skincare ingredients into hair products to deliver the benefits consumers have become familiar with.
Industry Implications
1. Haircare Industry - Business professionals in the haircare industry can embrace the disruptive innovation opportunity of incorporating topical biotin in their hair serums and shampoos.
2. Cosmetics Industry - Business professionals in the cosmetics industry can embrace the disruptive innovation opportunity of incorporating biotin in their self-care products to create 'scientific' reliability among consumers.
3. Beauty Products Industry - Business professionals in the beauty products industry can embrace the disruptive innovation opportunity of incorporating popular skincare ingredients into their hair products.
