Free-Form Energy

Breakfast dishes adapt to better cater to those with restrictive diets

Implications - As consumers become increasingly more aware of the foods and ingredients they consume, particularly as they start the day, brands are taking note, and are moving toward more restrictive formats to appease those concerned about their diet. Taking more of a free-from approach, brands are proactively speaking to consumer concerns over allergens and dietary restrictions by offering products that explicitly lack certain ingredients. This not only showcases a commitment to consumers, but also a move toward more personalized food and beverage options.

Workshop Question - What can you do to better connect with your consumer and their specific preferences and needs?
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
30,821 Total Clicks
Jan 18 - Apr 18
This Year and Warm
LifestyleFood
Featured Examples
Convenient Muesli Cereal Cups - The New Bob’s Red Mill Muesli Cups are Packed with Whole Ingredients
SCORE 7.4
This Year and Warm 721 Clicks Pub: Apr 12, 18
Convenient Muesli Cereal Cups
The New Bob’s Red Mill Muesli Cups are Packed with Whole Ingredients
The Bob’s Red Mill Muesli Cups have been amounted by the brand as a new lineup of breakfast products that will provide consumers with a way to maintain a healthy, active lifestyle. Available at... [More]
Gluten-Free Toaster Pastries - Bobo's Toast'r Has an Oat Crust and a Filling of Jam or Nut Butter
SCORE 7.3
This Year and Warm 838 Clicks Pub: Mar 12, 18
Gluten-Free Toaster Pastries
Bobo's Toast'r Has an Oat Crust and a Filling of Jam or Nut Butter
Bobo’s is a brand that is known for its nutrition bars, but at Expo West, it unveiled a new launch called Toast’r—toaster pastries that have oat crusts and jam or nut butter fillings.... [More]
No-Bake Snack Mixes - 'Creation Nation' Offers Vegan, Paleo and Protein-Rich Balls, Bites and Bars
SCORE 6.5
This Year and Warm 1,250 Clicks Pub: Mar 8, 18
No-Bake Snack Mixes
'Creation Nation' Offers Vegan, Paleo and Protein-Rich Balls, Bites and Bars
Creation Nation is showing off a range of its no-bake mixes at Expo West, featuring grain-free, gluten-free, dairy-free, soy-free and grass-fed formulas that can be used to make nutritious bites,... [More]
Tasty Allergen-Free Oatmeal - Rocket Foods' Products are Free of the 10 Most Common Allergens
SCORE 6.6
This Year and Warm 339 Clicks Pub: Jan 12, 18
Tasty Allergen-Free Oatmeal
Rocket Foods' Products are Free of the 10 Most Common Allergens
Rocket Foods, a Canadian food company, was founded by Jas Singh, who deals with multiple food allergies, and wanted to create more accessible options for others like him who were in search of... [More]
Frozen Paleo Waffles - Birch Benders is Offering a First-of-Its-Kind Paleo Toaster Waffle
SCORE 4.9
This Year and Average 309 Clicks Pub: Mar 12, 18
Frozen Paleo Waffles
Birch Benders is Offering a First-of-Its-Kind Paleo Toaster Waffle
Birch Benders makes a range of different pancake and waffle mixes that satisfy the needs of different food tribes, but it is now introducing a new frozen waffle line that includes paleo waffles.... [More]
Quantcast