Traditional condiments are being offered in entirely new formats
Implications - The addition of various sauces to recipes has been revamped by brands choosing to experiment with the format in which these condiments are offered. From sprays to slices, these reformatted condiments offer the unique distinction of being appealing for both niche experimental consumption, and mass market production.
Workshop Question - Conceptualize a product/service that would cater to niche consumer needs, that could still meet the standards of mass production?
Trend Themes
1. Reformatted Condiments - Reformatted condiments in alternative formats like sprays and slices are revolutionizing the ways consumers add flavor to their meals.
2. Ready-to-spray Bottles - Customers are embracing ready-to-spray bottles that offer a mess-free alternative to measuring and cutting to add last-minute flavors at the table.
3. Dry Spice Mixes - Dry Spice Mixes like Pereg´s Sriracha Thai-Style Seasoning are offering a healthy and easy way to improvise any dish with unique flavors.
Industry Implications
1. Food & Beverage - The food and beverage industries most obviously benefit from condiment revolutions that continuously invite fresh takes on the classic seasonings.
2. Packaging - Opportunities for disruptive innovation in packaging industries are abundant as innovations like slice packs and ready-to-spray bottles continue to emerge.
3. Health and Wellness - Health and wellness industries can think outside the box by identifying niche opportunities to integrate healthy ingredients like low-sodium fish sauce that includes high-quality anchovies in their products.
