The name of Too Faced's 'Chocolate Brow-nie Cocoa Powder Brow Pencil' is more than just playful branding. As well as coming in four rich, chocolately shades of brown, the retractable eyebrow pencil is actually scented with antioxidant-rich cocoa powder. As well as adding a pleasing scent, this ingredient helps to condition the hairs of the brow and according to the brand, keep then in place for about 12 hours.
Cocoa powder can also be found in previous releases from the brand, such as its Matte Chocolate Chip and White Chocolate Chip eyeshadow makeup palettes.
Rather than seeking out products with alluring scents that are created in a lab, many conscious consumers are actively searching for personal care items and cosmetics that are enriched with ingredients from the earth that are naturally fragrant and beneficial to their health.