Recreated Tavern

Classic bar food items are being transformed into healthy at-home alternatives

Implications - While bar food is traditionally seen as indulgent and high-calorie, that perception is changing with better-for-you versions now being available at-home for the more health-conscious consumer. Bar food made from healthier ingredients gives consumers the opportunity to indulge without guilt. More than that, the at-home DIY nature of these foods gives consumers a greater sense of control over their consumption habits.

Workshop Question - How can your brand incorporate elements of DIY into its products or services?
SCORE 4.6
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38,871 Total Clicks
Jun 17 - Apr 18
This Year and Mild
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Featured Examples
Mixed Vegetable French Fries - Farmwise's Veggie Fries Combine Potatoes, Carrots & Greens
SCORE 5.5
This Year and Warm 211 Clicks Pub: Apr 11, 18
Mixed Vegetable French Fries
Farmwise's Veggie Fries Combine Potatoes, Carrots & Greens
Rather than producing only potato fries, Farmwise makes a vibrant line of Veggie Fries that are enriched with other unique and nutrient-dense additions. The Veggie Fries are offered in varieties,... [More]
Meatless Barbecue Chicken Wings - Gardein Offers Healthy Alternatives to Chicken Wings
SCORE 3.7
Mild 502 Clicks Pub: Jun 27, 17
Meatless Barbecue Chicken Wings
Gardein Offers Healthy Alternatives to Chicken Wings
Those with various dietary restrictions, along with vegans and vegetarians, will likely take interest in the Gardein brand’s barbecue chicken wings. The wings are completely free of meat,... [More]
Cauliflower-Packed Onion Rings - Farmwise's Veggie Rings are Gluten-Free and Better-for-You
SCORE 4.8
This Year and Average 142 Clicks Pub: Apr 11, 18
Cauliflower-Packed Onion Rings
Farmwise's Veggie Rings are Gluten-Free and Better-for-You
Although onion rings are often substituted for fries with a fast food order, they tend to be choice that’s not any better in terms of nutrition—but Farmwise’s Veggie Rings are... [More]
Healthy Single-Serve Pizzas - PizzaExpress' Healthier Pizza Range Includes a Portion for One
SCORE 3.6
Mild 183 Clicks Pub: Jun 30, 17
Healthy Single-Serve Pizzas
PizzaExpress' Healthier Pizza Range Includes a Portion for One
To help consumers enjoy its popular ‘Leggera’ healthier pizza range at home, PizzaExpress introduced a trio of take-home pizza products for retail environments. The Prawn & Broccoli,... [More]
All-American Veggie Burgers - The Freshly Rebranded Boca Burgers Appeal to Flexitarians
SCORE 3.3
This Year and Mild 192 Clicks Pub: Mar 16, 18
All-American Veggie Burgers
The Freshly Rebranded Boca Burgers Appeal to Flexitarians
Boca burgers had their start being served in a restaurant in Boca Raton, Florida as “Sun Burgers” in the 1970s, but as of this year’s Natural Foods Products West, the vegetarian... [More]
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