Rather than producing only potato fries, Farmwise makes a vibrant line of Veggie Fries that are enriched with other unique and nutrient-dense additions.
The Veggie Fries are offered in varieties, all of which feature a base of potatoes and pulses alongside Carrots, Broccoli, Chickpea & Red Pepper and Kale & Tuscan Herb. The nourishing vegetable and legume-rich fries are all gluten-free and Non-GMO Project verified, making them a healful addition to one's plate in place of conventional potato wedges.
As Cristina Peters, co-founder of Farmwise describes, the Veggie Fries and other products from the company are "a parent's dream — crispy, fluffy and delicious with an exceptional nutritional profile." Farmwise also offers crispy rings and tots that put a better-for-you spin on the conventional versions of the frozen foods.
Key Themes Behind This Trend
- Veggie Fries
- The trend of incorporating diverse vegetables and legumes into fry products offers new opportunities for creating healthier and more nutritious options for consumers.
- Gluten-free Alternatives
- The trend of offering gluten-free versions of traditionally gluten-containing foods, like french fries, creates an opportunity to cater to the growing demand for gluten-free options.
- Nourishing Frozen Foods
- The trend of creating frozen foods that are both convenient and nutritious allows for disruptive innovation in the frozen food industry.
Where This Applies
- Frozen Food
- The frozen food industry can take advantage of the trend of creating healthier and more innovative frozen food products, such as vegetable and legume-based fries.
- Food Manufacturing
- The food manufacturing industry can capitalize on the trend of offering gluten-free alternatives, expanding their product offerings to cater to consumers with dietary restrictions.
- Snack Food
- The snack food industry can tap into the trend of creating nourishing and nutritious snacks, such as vegetable-based fries, to meet the growing demand for healthier snack options.
