Cauliflower-Packed Onion Rings

Farmwise's Veggie Rings are Gluten-Free and Better-for-You

Although onion rings are often substituted for fries with a fast food order, they tend to be choice that's not any better in terms of nutrition—but Farmwise's Veggie Rings are reinventing the comforting snack as a better-for-you, vegetable-powered alternative.

Farmwise's Veggie Rings are offered in two varieties: Cauliflower and Butternut Squash. The Cauliflower, Beans & Onion Veggie Rings are not only gluten-free, but also a good source of fiber, protein and Vitamin C, with 12 rings providing the equivalent of two servings of vegetables. The Veggie Rings from Farmwise are made with non-GMO ingredients and are additionally free of the top eight allergens.

Preparing the Veggie Rings is no different than usual, with the option to bake the frozen rings in a convection or toaster oven until golden and crispy.

Vegetable-powered Snacks
Farmwise's Veggie Rings offer a better-for-you alternative to traditional onion rings, tapping into the trend of vegetable-powered snacks.
Gluten-free Options
The gluten-free Veggie Rings cater to the growing demand for gluten-free food choices, providing a disruptive innovation opportunity in the snack industry.
Health-conscious Comfort Food
The Veggie Rings from Farmwise combine the indulgence of onion rings with the health benefits of vegetables, reflecting the trend of health-conscious comfort food.

Who This Affects Most

Frozen Food
Farmwise's Veggie Rings disrupt the frozen food industry by introducing a healthier option in the form of vegetable-packed onion rings.
Snack Food
The Veggie Rings offer a new option in the snack food industry, catering to health-conscious consumers seeking alternative, better-for-you snacks.
Allergen-free Food
By being free of the top eight allergens, Farmwise's Veggie Rings tap into the allergen-free food industry, providing a disruptive innovation opportunity in this market.
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 33%
Activity 42%
Freshness 8%