Savory Bowl

To-go breakfast bowls increasingly come in savory options

Implications - Though fruit and oat-filled breakfast bowls dominate Instagram stories, savory breakfast bowls that can be consumed on-the-go are rising in availability. More than simply offering a convenient addition to busy consumers' diets, these products speak to consumers' sense of nostalgia and familiarity with their traditionally all-American formulations.

Workshop Question - How could your brand speak to consumers' nostalgic proclivities?
SCORE 5.1
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30,889 Total Clicks
Jan 16 - Apr 18
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Featured Examples
Southwestern Breakfast Bowls - Kellogg's and Moe's Created a Range of Frozen Breakfast Bowls
SCORE 5.8
Warm 456 Clicks Pub: Jun 22, 17
Southwestern Breakfast Bowls
Kellogg's and Moe's Created a Range of Frozen Breakfast Bowls
Moe’s Southwest Grill and Kellogg’s worked together on the development of a line of protein-rich frozen breakfast bowls that are inspired by the flavors of the Southwest. Some of the... [More]
Savory Breakfast Bowls - These Hearty Breakfasts are Prepared with Turkey, Bacon and Sausage
SCORE 3.6
Mild 521 Clicks Pub: Jan 21, 16
Savory Breakfast Bowls
These Hearty Breakfasts are Prepared with Turkey, Bacon and Sausage
At the same time fresh smoothie bowls are becoming a popular choice among consumers, hearty breakfasts like these are also emerging to cater to those who prefer savory flavor profiles over sweet.... [More]
Savory Potato Breakfast Bowls - Bojangles' New Bo-Tato Breakfast Bowl is a Hearty Morning Meal
SCORE 4.9
Average 490 Clicks Pub: Feb 23, 17
Savory Potato Breakfast Bowls
Bojangles' New Bo-Tato Breakfast Bowl is a Hearty Morning Meal
In an effort to cater to the growing number of consumers turning to fast food restaurants for their first meal of the day, Bojangles’ has debuted a hearty new option called the Bo-Tato... [More]
Savory QSR Breakfast Bowls - The Krystal Loaded Hashbrown Scrambler Breakfast Bowl is Convenient
SCORE 4.5
Average 455 Clicks Pub: Nov 7, 17
Savory QSR Breakfast Bowls
The Krystal Loaded Hashbrown Scrambler Breakfast Bowl is Convenient
The new Krystal Loaded Hashbrown Scrambler Breakfast Bowl is positioned as a breakfast meal that is suitable for those who lead busy lifestyles that don’t have time to stop for something to eat.... [More]
Middle Eastern Breakfast Bowls - Wildflower Bread Company is Serving Up a Tasty Middle Eastern Dish
SCORE 3.2
Mild 448 Clicks Pub: Oct 25, 16
Middle Eastern Breakfast Bowls
Wildflower Bread Company is Serving Up a Tasty Middle Eastern Dish
The American restaurant chain Wildflower Bread Company recently began offering a new breakfast dish that puts a spin on a popular Middle Eastern delicacy called shakshuka. Shakshuka is a popular... [More]
Portable Breakfast Bowls - The Breakfast Cup from Honey Dew Donuts Makes It Easier to Eat on the Go
SCORE 1.7
Untested 211 Clicks Pub: Sep 6, 16
Portable Breakfast Bowls
The Breakfast Cup from Honey Dew Donuts Makes It Easier to Eat on the Go
Earlier this year, the New England chain Honey Dew Donuts debuted a savory new dish called the Breakfast Cup. Designed to offer consumers a more portable morning meal solution, the new dish provides... [More]
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