To-go breakfast bowls increasingly come in savory options
Implications - Though fruit and oat-filled breakfast bowls dominate Instagram stories, savory breakfast bowls that can be consumed on-the-go are rising in availability. More than simply offering a convenient addition to busy consumers' diets, these products speak to consumers' sense of nostalgia and familiarity with their traditionally all-American formulations.
Workshop Question - How could your brand speak to consumers' nostalgic proclivities?
Trend Themes
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Savory Breakfast Bowls — Savory breakfast bowls are gaining popularity as the demand for filling, on-the-go breakfast options increases.
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Southern-style Comfort Food — Breakfast bowls that incorporate classic Southern comfort foods are on the rise, offering familiar flavors and hearty, satisfying meal options.
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Protein-rich Frozen Foods — Frozen savory breakfast bowls that are high in protein and inspired by global cuisines are catering to the demand for convenient, nutritious meal options.
Industry Implications
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Quick Service Restaurants — Quick Service Restaurants can offer savory breakfast bowls as a convenient option for people on-the-go.
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Frozen Foods — Food companies can innovate by developing frozen protein-rich breakfast bowl options that cater to the need for quick meal solutions.
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Breakfast Foods — Breakfast food companies can create new, savory breakfast bowl options that incorporate classic comfort foods to offer consumers hearty and satisfying meal options.
