Savory Bowl

To-go breakfast bowls increasingly come in savory options

Implications - Though fruit and oat-filled breakfast bowls dominate Instagram stories, savory breakfast bowls that can be consumed on-the-go are rising in availability. More than simply offering a convenient addition to busy consumers' diets, these products speak to consumers' sense of nostalgia and familiarity with their traditionally all-American formulations.

Workshop Question - How could your brand speak to consumers' nostalgic proclivities?
SCORE 5.4
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40,979 Total Clicks
Feb 17 - Feb 19
This Quarter and Mild
LifestyleFood
Featured Examples
Southwestern Breakfast Bowls - Kellogg's and Moe's Created a Range of Frozen Breakfast Bowls
SCORE 5.5
Warm 474 Clicks Pub: Jun 22, 17
Southwestern Breakfast Bowls
Kellogg's and Moe's Created a Range of Frozen Breakfast Bowls
Moe’s Southwest Grill and Kellogg’s worked together on the development of a line of protein-rich frozen breakfast bowls that are inspired by the flavors of the Southwest. Some of the... [More]
Savory Potato Breakfast Bowls - Bojangles' New Bo-Tato Breakfast Bowl is a Hearty Morning Meal
SCORE 4.6
Average 517 Clicks Pub: Feb 23, 17
Savory Potato Breakfast Bowls
Bojangles' New Bo-Tato Breakfast Bowl is a Hearty Morning Meal
In an effort to cater to the growing number of consumers turning to fast food restaurants for their first meal of the day, Bojangles’ has debuted a hearty new option called the Bo-Tato... [More]
Savory QSR Breakfast Bowls - The Krystal Loaded Hashbrown Scrambler Breakfast Bowl is Convenient
SCORE 4.1
Average 494 Clicks Pub: Nov 7, 17
Savory QSR Breakfast Bowls
The Krystal Loaded Hashbrown Scrambler Breakfast Bowl is Convenient
The new Krystal Loaded Hashbrown Scrambler Breakfast Bowl is positioned as a breakfast meal that is suitable for those who lead busy lifestyles that don’t have time to stop for something to eat.... [More]
Southern-Style Breakfast Bowls - Cracker Barrel's New Southern Bowls Read Put a Spin on Comfort Food
SCORE 3
Mild 198 Clicks Pub: Mar 14, 18
Southern-Style Breakfast Bowls
Cracker Barrel's New Southern Bowls Read Put a Spin on Comfort Food
Dubbed “craveable comfort food with a Southern twist,” Cracker Barrel’s new Southern Bowls give consumers a delicious new way to enjoy their favorite breakfast dishes. Available... [More]
Scrambled Egg Breakfast Bowls - Corner Bakery's New Egg Bowls are a Wholesome Way to Start the Day
SCORE 3.1
This Quarter and Mild 58 Clicks Pub: Feb 21, 19
Scrambled Egg Breakfast Bowls
Corner Bakery's New Egg Bowls are a Wholesome Way to Start the Day
Spring has sprung at Corner Bakery with the debut of two wholesome new Egg Bowls. Created as part of the chain’s 2019 seasonal offerings, the new breakfast bowls aim to spotlight fresh... [More]
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