Southwestern Breakfast Bowls

Kellogg's and Moe's Created a Range of Frozen Breakfast Bowls

Moe's Southwest Grill and Kellogg's worked together on the development of a line of protein-rich frozen breakfast bowls that are inspired by the flavors of the Southwest.

Some of the varieties available in the collection of Moe's Breakfast Bowls include Chorizo & Eggs, Chicken Chilaquiles, as well as vegetarian-friendly options like the Southwest Vegetarian. These new savory breakfast products take inspiration from the fast-casual restaurant's own burritos and bowls, yet offer a way for consumers to easily enjoy the comforts of easy Southwestern breakfasts at home.

All of the breakfast bowls contain a minimum of 12 grams of protein and are free from artificial flavors and colors. In the frozen breakfast bowls that do contain meat, the meat is hormone-free.

Protein-packed Breakfast Bowls
Opportunity to develop new flavorful and healthy breakfast options
Restaurant-inspired Frozen Meals
Opportunity to collaborate with restaurants to create unique and convenient frozen meal options
Meat-free Breakfast Options
Opportunity to create breakfast products for vegetarians and vegans that are high in protein and flavorful

Sectors Adopting This

Food and Beverage
Opportunity to create new frozen breakfast products that are inspired by popular restaurant dishes
Retail
Opportunity to sell frozen breakfast items that offer a taste of fast-casual restaurant meals to consumers
Health and Wellness
Opportunity to provide consumers with nutritious and satisfying breakfast options high in protein and free from artificial flavors and colors
SCORE
4.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 66%
Activity 66%
Freshness 8%