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Playful Parental Pop-Ups

The Playroom by Fatherly is an Interactive Holiday Activation

— March 11, 2019 — Business
The Playroom by Fatherly was an interactive holiday activation hosted by the digital media company which specializes in everything from helpful advice to specialized gift guides. Acting as a helpful resource for dads, Fatherly is best known for its "curated, shoppable list tool for parents, Fatherly Favorites, which spans a range of categories."

Opened in New York this past December for three days, The Playroom by Fatherly was designed to be fun for both parents and children and featured a specific focus on Fatherly's "100 Best Toys of 2018" roundup. In addition to promoting popular toys inside the pop-up, Fatherly gave kids a chance to test out toys in-store and gave parents access to an exclusive Amazon shop discount link that could later be used for online purchases.


Image Credit: Event Marketer
Trend Themes
1. Interactive Pop-up Experiences - The trend of interactive pop-up experiences presents opportunities for brands to engage with customers in a unique and immersive way.
2. Curated Shoppable Lists - The trend of curated shoppable lists provides an opportunity for businesses to offer personalized product recommendations to their target audience.
3. Digital Media Platforms as Parenting Resources - The trend of digital media platforms offering parenting resources opens up opportunities for businesses to provide helpful advice and specialized content for parents.
Industry Implications
1. Retail - The retail industry can embrace the trend of interactive pop-up experiences to create memorable in-store activations and drive foot traffic.
2. Consumer Goods - The consumer goods industry can leverage the trend of curated shoppable lists to enhance product discovery and provide tailored recommendations to customers.
3. Media and Publishing - The media and publishing industry can tap into the trend of digital media platforms as parenting resources to connect with a targeted audience and provide valuable content and advice.
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