The Playroom by Fatherly was an interactive holiday activation hosted by the digital media company which specializes in everything from helpful advice to specialized gift guides. Acting as a helpful resource for dads, Fatherly is best known for its "curated, shoppable list tool for parents, Fatherly Favorites, which spans a range of categories."
Opened in New York this past December for three days, The Playroom by Fatherly was designed to be fun for both parents and children and featured a specific focus on Fatherly's "100 Best Toys of 2018" roundup. In addition to promoting popular toys inside the pop-up, Fatherly gave kids a chance to test out toys in-store and gave parents access to an exclusive Amazon shop discount link that could later be used for online purchases.
Image Credit: Event Marketer