As part of its Fearless Bleeding Tour, THINX sent out a traveling PMS Truck to offer "Period Management Services."
As well as helping to create a more open, positive conversation around menstruation, the PMS Truck serves as a place for women to book a one-on-one appointment with a period specialist. In a consultation, a consumer has the chance to discuss the kinds of solutions that would best fit their personal needs. When visiting the PMS Truck, women are encouraged to donate unused tampons so that they can be given to local organizations. As part of its tour across the United States, THINX will also be hosting cocktail evenings with yoga and pilates.
THINX sells a range of forward-thinking period solutions, including a variety of leak-proof underwear, bodysuits and workout shorts.
Menstruation Management Trucks
More Stats +/-
Controversial Menstruation Campaigns
Gender-Bending Underwear Ads
Leak-Proof Workout Shorts
Philanthropic Stain-Resistant Underwear (UPDATE)
AI-Infused Menstrual Trackers
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.