Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cosmic
Consumption
Galactic aesthetics take over in various creative dishes and snacks.
4.0
Trend score
Trend
What is the Cosmic Consumption trend?
Cosmic Consumption: Cosmic aesthetics are being highlighted in various food items as brands seek to distinguish their aesthetics from similar artisan crafts. With a rise in fascination for visually appealing edible items – in both watching their construction or in sharing the final results – these products are of particular interest to social media-minded consumers.
Trend themes
Themes within the Cosmic Consumption trend
Three behaviours holding the trend together01
Galactic Aesthetics
Rising fascination for visually appealing edible items has led to cosmic aesthetics being highlighted in various food items as brands seek to distinguish themselves.
02
Instagram-Friendly Foods
As consumers increasingly seek Instagram-worthy foods, many bakeries, cafes and restaurants are launching products that are first and foremost aesthetically pleasing.
03
Multicolored Creations
From rainbow-colored bagels to star-shaped sundaes, multicolored creations are gaining popularity as consumers look for visually interesting and exciting foods.
Industry implications
What the Cosmic Consumption trend means for industry
Where the trend changes the playbookFor
Food and Beverage
This trend is already influencing the food and beverage industry with many brands launching aesthetically pleasing products.
For
Social Media Marketing
As social media-minded consumers increasingly seek out Instagram-worthy foods, brands have an opportunity to create share-worthy dishes that naturally spread their influence.
For
Theme Parks and Entertainment
Disneyland and other theme parks are creating visually delightful foods that go beyond traditional theme park snacks.
Workshop question
How could your brand better appeal to frequent consumers of image-focused social media?
Trend signals
Trend signals for Cosmic Consumption
Trend score 4.0 out of 10, from popularity 54%, activity 57%, freshness 8%.
Popularity54%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cosmic Consumption trend
5 featured examples from Jun 10, 2016 to Apr 13, 2018CategoryLifestyle
Galactic Ice Cream Sundaes
Halo Top's New Stardust Sundae is a Galaxy-Themed Frozen Treat
Explore new flavors, designs, and themes for ice creams and frozen treats.
CategoryLifestyle
Galaxy Donut Designs
The Cosmic Vegan Donut Recipe Features Designs That Are Out of This World
Companies in the food and beverage industry can explore the creation of visually stunning and unique food designs, targeting both vegan and non-vegan consumers.
CategoryLifestyle
Glazed Galaxy Cookies
These Galactic Oreos Are Covered In a Donut Glaze That is Other Worldly
Introducing galaxy-themed desserts and innovative glazes to cater to consumers who enjoy unique and visually captivating food experiences.
CategoryLifestyle
Colorfully Galactic Bagels
The Creators of the Rainbow Bagel Made a New Eye-Catching Baked Good
Innovative bakery creations can capitalize on the trend of creating visually stunning and share-worthy food.
CategoryLifestyle
Blackberry-Flavored Beignets
Mickey-Shaped Blackberry Beignets are the Newest Disneyland Treat
The food and beverage industry can learn from Disney's success with creating unique and visually stunning treats that appeal to consumers.
