As the proud creators of The Original Rainbow Bagel, The Bagel Store recently launched another aesthetically pleasing baked good it is calling the Galaxy Bagel. The bagel boasts a base of blended blue, black and purple dough that's topped with edible glitter.
While the rise of the foodie movement over the last few years has inspired countless ingredient and flavor innovations, there is now a shift happening across the food and beverage industry. Many bakeries, cafes and restaurants are now launching menu items that are first and foremost aesthetically pleasing and emphasize looks over taste. As many young social media users want to share what they're eating on social media, this has called for the creation of share-worthy dishes that will naturally help to spread a brand's influence.
Why This Trend Is Growing
- Aesthetically Pleasing Food
- Opportunity to create visually stunning dishes that are share-worthy on social media.
- Emphasis on Looks
- Shifting focus from taste to appearance in menu items to appeal to young social media users.
- Brand Influence Through Food
- Utilizing visually appealing dishes to naturally spread a brand's influence on social media.
Industries Being Reshaped
- Bakery
- Innovative bakery creations can capitalize on the trend of creating visually stunning and share-worthy food.
- Cafe
- Cafes can differentiate themselves by offering menu items that prioritize appearance over taste, catering to young social media users.
- Restaurant
- Restaurants can benefit from designing menu items that are visually striking to enhance their brand's influence on social media.
